{"id":969,"date":"2019-06-26T10:36:00","date_gmt":"2019-06-26T10:36:00","guid":{"rendered":"\/p\/youtube-news-an-actual-deep-dive-into-new-ad-friendly-guidelines\/"},"modified":"2024-10-25T04:02:45","modified_gmt":"2024-10-25T11:02:45","slug":"youtube-news-an-actual-deep-dive-into-new-ad-friendly-guidelines","status":"publish","type":"post","link":"https:\/\/www.tubebuddy.com\/blog\/youtube-news-an-actual-deep-dive-into-new-ad-friendly-guidelines\/","title":{"rendered":"YouTube&#8217;s Advertiser Guidelines: What You Need to Know"},"content":{"rendered":"\n<style>\n.entry-content {\nmargin-top: -3em !important;\n}\n\/* Hide built in feature image *\/\n.post-tb-main__image {\ndisplay: none !important;\n}\n<\/style>\n\n\n<p><span style=\"font-weight: 400;\">Creator Insider released a new (actual) deep dive into advertiser guidelines today. This pairs with an updated <\/span><a href=\"https:\/\/support.google.com\/youtube\/answer\/6162278\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">YouTube Help Center article<\/span><\/a><span style=\"font-weight: 400;\"> clarifying these topics. I highly recommend you read through this on your own (keep the Help Center bookmarked) and check out the other topics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><iframe src=\"\/\/www.youtube.com\/embed\/91qUsxxH__s\" width=\"425\" height=\"350\"><\/iframe><br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was important with this video and the previous one that Barbara clarified that no policies have been recently changed, they\u2019re just being more verbose and descriptive about the advertiser guidelines and policies and what kinds of content can and can not be monetized on the platform. This is something we as creators &#8211; or myself, at least &#8211; have been requesting for years now and is a good thing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of these topics were brushed over and re-iterated as normal, but some were given a lot more context and clarity, and I appreciate that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conor gave a rundown of the types of content that will net you the \u201cYellow Icon\u201d with clarifications as to what you can post and still keep the \u201cGreen Icon\u201d &#8211; or \u201cLimited or No Ads\u201d and \u201cMonetized with Ads,\u201d respectively. I will abbreviate the video being \u201cYellow\u201d or \u201cGreen\u201d for brevity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yellow videos cannot be monetized on YouTube (or at least with the open doors of normal advertisers) and will stay with the Yellow Icon (even if it doesn\u2019t start out Yellow, it\u2019ll eventually be caught), Green videos are safe to monetize fully.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Topics Covered for Advertiser Guidelines Were:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Sensitive Events<\/strong>:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">War, death, tragedy &#8211; Videos on these topics will be Yellow.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mass shootings, bombings &#8211; Videos on these topics will be Yellow.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Controversial Issues<\/strong>:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Political conflicts, terrorism, extremism &#8211; Videos on these topics will be Yellow.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sexual abuse- Videos on this topic will be Yellow.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><strong>Recreational Drug Use and Abuse:<\/strong>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cRecreational Drugs\u201d were defined as \u201cDrugs that can alter your mental state or give you a high.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos that promote recreational drugs or substances, facilitate services for providing them, or instructional content for using, purchasing, or making recreational drugs will be Yellow.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Tobacco<\/strong>:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos promoting any sort of tobacco product, or any simulation tobacco product such as e-cigarettes (vaping), etc. will be Yellow.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><strong>Weapons-related content, specifically firearms:<\/strong>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Any videos selling firearms or facilitating the sale of firearms (telling you where or how to buy them) will be Yellow.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instructional videos on how to assemble firearms will be Yellow.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It was clarified that this does NOT apply to gaming content! Gaming content mentioning in-game weapons will be Green.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Advertiser Guidelines About Harmful &amp; Dangerous Acts<\/strong>:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This includes pranks, challenges, dares, stunts, etc. (This was covered a bit in the last video.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pranks involving or relating to suicide, death, or terrorism (such as bomb scares) will be Yellow.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Body modifications:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos with invasive medical procedures will be Yellow. If it\u2019s something like a basic injection &#8211; or unfortunately pimple popping or ingrown toenail removal <\/span><em><span style=\"font-weight: 400;\">(yes this is a real content niche, hold my stomach)<\/span><\/em><span style=\"font-weight: 400;\"> &#8211; the video will be Green, but full-on surgeries or mutilations are not allowed.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content that shows or promotes harm to oneself or others will be Yellow. This includes:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Suicide<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Domestic violence<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cannibalism<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Things that focus on bodily or physical harm as the main point of the footage<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos that showcase acts \u201cnot to be imitated\u201d (\u201cdon\u2019t try this at home, kids!\u201d) will be Yellow. This includes:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ingesting dangerous substances<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Binge drinking<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Underground surfing, stowaway in subways<\/span><em><span style=\"font-weight: 400;\"> (don\u2019t try to be Matt Damon &#8211; I don\u2019t know what film they were referencing with that one)<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rooftop jumping, or \u201crooftopping\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Other risky or dangerous challenges cannot be monetized and will be Yellow:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kiki challenge &#8211; I had to look this one up. This appears to be a dance challenge where participants are driving a vehicle, exit the vehicle (leaving the door open) while it\u2019s still moving and dance alongside it while it continues moving down the street. Obviously, this is dangerous and not to be encouraged. And just\u2026 weird.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fire challenge &#8211; This seems like the most obviously stupid one to do\u2026 This involves participants dousing part of themselves in a flammable liquid (such as lighter fluid, gasoline) and lighting it with a lighter or match. This is usually in the rain or the shower, though participants clearly don\u2019t understand that a light spray of water doesn\u2019t immediately put out flammable liquid. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><em><span style=\"font-weight: 400;\">Man\u2026 when I was young we did stupid stuff like burning random things, but not ourselves\u2026 we knew better than that. I saw some clips of this challenge and can\u2019t believe anyone thought it was a good idea.<\/span><\/em> <em><span style=\"font-weight: 400;\">Reminds me of the time my neighbors and I (this was middle school, for context) were having a fireworks \u201cwar\u201d and they ran out of matches and thus decided to pour gasoline on their garage floor, light it with a candle to light their fireworks. Except\u2026 you know\u2026 the fluid spread all over the floor and they had no easy way to put the fire out.\u00a0<\/span><\/em><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cBird Box Challenge\u201d &#8211; this challenge involves doing dangerous things like cooking on a stove or using sharp utensils while blindfolded. Easy risk of bodily harm.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A note was made that while <\/span><em><span style=\"font-weight: 400;\">Bird Box<\/span><\/em><span style=\"font-weight: 400;\"> was a \u201cgreat piece of content from Netflix,\u201d that doesn\u2019t mean it\u2019s something anyone should be trying for a challenge video.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos that convey dangerous medical information will be Yellow. These include:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cAnti-vax\u201d content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aids-denialist content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Non-medical treatments to cure incurable diseases (such as some sort of herb supplement or pill that will \u201ccure cancer\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos that imply serious medical conditions don\u2019t exist or are a hoax<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A note was made that content that focuses on denying or claiming medical conditions or diseases don\u2019t exist despite being proven by a large body of scientific work will not be monetized. This is a great step for YouTube.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content that threatens or advocates for real physical or bodily harm towards oneself or others (or a group of people) cannot be monetized and will be Yellow.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Hateful Content<\/strong>:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">These types of videos are not able to be monetized and will be Yellow:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos that promote discrimination<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos that seek to disparage an individual or group<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos that promote terrorism<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><strong>Incendiary or Demeaning Content:<\/strong>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos that shame or insult an individual or group will be Yellow.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This includes \u201cdiss tracks.\u201d Some \u201cdiss\u201d content can be monetized and will be Green, but \u201cthere is a line,\u201d according to Conor. This seems to focus on if the track is purely incendiary and demeaning, taking personal attacks against someone.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Satirical content can be monetized, but again there is a line, and context matters a lot. <\/span><em><span style=\"font-weight: 400;\">(It seems more and more people don\u2019t actually know what \u201csatire\u201d is anymore, so I imagine that\u2019s a tough \u201cline\u201d for YouTube to navigate.)<\/span><\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos that harass, intimidate or bully an individual or group will be Yellow.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos that single someone out for harassment or insult, or encourage followers to harass them cannot be monetized.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos focused on personal attacks and slander will be Yellow.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inappropriate language is a grey area when it comes to monetization, so Barbara and Conor provided some clarifications on the policy. For a video to be monetized and Green:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There should be no profanity within the first 30 seconds of the video.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There should be no profanity in the title or thumbnail.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The level and strength of the profanity matter.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strong derogatory language cannot be monetized.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Racial or other discriminatory slurs cannot be monetized.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adult Themes In Family Content:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content involving known cartoon, child-friendly, or actually-a-child characters performing sexual, disgusting, violent, dangerous or distasteful acts cannot be monetized and will be Yellow.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This means no \u201cSpiderman pees on Elsa\u201d videos.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Advertiser Guidelines Around Adult Content<\/strong>:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sexually-suggestive or sexually-explicit content will be Yellow. This includes:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Graphically sexual acts with the intent to arouse<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content where the focal point on nudity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content involving sex toys or sexual devices<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your video is about your \u201cstory of your first time\u201d and dives into details of the actual sexual act, it cannot be monetized.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content promoting sexual acts in exchange for compensation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content related to sex industry itself<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos focusing on \u201csexually-gratifying content\u201d <\/span><em><span style=\"font-weight: 400;\">(weird name) <\/span><\/em><span style=\"font-weight: 400;\">will be Yellow. This includes:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos that focus on or attempt to arouse based on fetishes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sensationalist material about sex or sex scandals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explicit audio with the intent of sexual arousal<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Body art focused on nudity<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Other Explicit Material:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pornography and other directly-explicit material cannot be monetized and will be Yellow.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Educational content can be Green, but don\u2019t go beyond what might appear in a high-school textbook or the content will be bumped to Yellow status.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Violence:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gruesome, graphic, disgusting accounts or imagery will be Yellow.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No blood, guts, gore, sexual fluids, human or animal waste, crime scene or accident-related photos where the focus is on the gore or outcome of violence.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acts of violence:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accounts or images of shootings<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos that promote animal violence<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Physical fights<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Raw footage of war casualties<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is a great step for YouTube advertiser guidelines. For too long have the policies been vague and unclear, so to see them making specifics means we might actually start to see easier and more clear enforcement of them. Obviously, it\u2019s a tough line to walk if you make content on the \u201cEducational, Documentary, Scientific, or Art\u201d side of some of these topics &#8211; but you\u2019d have to know that going into it, anyway.<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>YouTube took a deep dive into Advertiser guidelines today. Here&#8217;s what you need to know as a creator<\/p>\n","protected":false},"author":12,"featured_media":2196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","tubebuddy_blocks_plugin_header_layout":"","footnotes":""},"categories":[23,7],"tags":[22],"class_list":["post-969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-monetization","category-youtube-news","tag-advertising","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube News: New Ad Guidelines Explained | TubeBuddy<\/title>\n<meta name=\"description\" content=\"Get a deep dive into YouTube\u2019s updated ad-friendly guidelines. 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