{"id":864,"date":"2020-04-15T10:02:00","date_gmt":"2020-04-15T10:02:00","guid":{"rendered":"\/p\/youtube-news-algorithm-questions-answered\/"},"modified":"2024-10-25T04:13:33","modified_gmt":"2024-10-25T11:13:33","slug":"youtube-news-algorithm-questions-answered","status":"publish","type":"post","link":"https:\/\/www.tubebuddy.com\/blog\/youtube-news-algorithm-questions-answered\/","title":{"rendered":"YouTube Algorithm Questions Answered"},"content":{"rendered":"\n<style>\n.entry-content {\nmargin-top: -3em !important;\n}\n\/* Hide built in feature image *\/\n.post-tb-main__image {\ndisplay: none !important;\n}\n<\/style>\n\n\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/blog\/YT-News\/thumb-algo.jpg\" alt=\"\" width=\"0\" height=\"0\" \/>Have you been curious to learn more about how the \u201c<a href=\"https:\/\/www.tubebuddy.com\/blog\/youtube-algorithm-5-things-to-know\/\" target=\"_blank\" rel=\"noopener\">YouTube Algorithm<\/a>\u201d works? Todd and Rachel answer 6 common questions about the Search and Discovery system.<\/span><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/KiZ3RNaZ4VY\" width=\"425\" height=\"350\"><\/iframe><br \/><strong>Question 1: Shouldn\u2019t watch time averages be compared in % rather than actual time due to varying lengths of videos? (This is referring to the snapshot card in the Studio dashboard.)<\/strong><br \/><span style=\"font-weight: 400;\">Todd states that both absolute watch time and percentage viewed are used for the Search and Discovery system, but they obviously can\u2019t fit everything in the snapshot card. He notes that there\u2019s pros and cons to both approaches so both factors are considered for evaluation of performance. It\u2019s easier to get viewers to watch a higher percentage of a short video, but that doesn\u2019t make it weigh the same as those who watch that same percentage of a much longer video.<\/span><br \/><strong>Question 2: Myth &#8211; better to post early in the day vs later at night?<\/strong><br \/><span style=\"font-weight: 400;\">Rachel says that creators shouldn\u2019t focus so much on upload time. Chronological subscription feeds aren\u2019t the primary consideration of when a viewer watches videos anymore. The homepage also doesn\u2019t prioritize new videos that strongly.<\/span><br \/><em><span style=\"font-weight: 400;\">(Epos\u2019s notes, not Rachel\u2019s answer: That being said, there\u2019s definitely been strong evidence for the first way of \u201cview velocity\u201d impacting how well a video performs, even if in the short term, so IMO that should still be considered.)<\/span><\/em><br \/><span style=\"font-weight: 400;\">Weirdly enough, the description has a note that says \u201cWhen it comes to notifications, do try to upload when most of your audience is awake. Some users choose to mute notifications on their devices at night.\u201d Which\u2026 completely contradicts the original answer given &#8211; notification CTR within some undisclosed block of time can definitely impact a video\u2019s performance.<\/span><br \/><strong>Question 3: Does YouTube consider a viewer finishing 1 1-hour video or 3 20-minute videos more? Is all watch time created equal?<\/strong><br \/><span style=\"font-weight: 400;\">Todd states that they don\u2019t believe all watch time is created equal. Viewers appreciate different kinds of watch time differently, and more is not always completely better. Multiple 20-minute videos might attract more viewers and keep them around more, while a 1-hour long video is a bigger investment and can be a turnoff for some.<\/span><br \/><strong>Question 4:<\/strong> <strong>Does sharing a video while it\u2019s Unlisted before making it live hurt its performance?<\/strong><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">No. Performance is only measured starting when the video goes public.<\/span><br \/><em><span style=\"font-weight: 400;\">Obligatory mention that uploading as Unlisted for a couple hours before going live allows time for Content ID and the automated advertiser-friendly guidelines systems to scan your video and give you any possible flags.<\/span><\/em><br \/><strong>Question 5: Myth &#8211; You need to upload daily or once per week?<\/strong><br \/><span style=\"font-weight: 400;\">There\u2019s no \u201crule\u201d in the search and discovery system that looks for frequency of posting. However, there is an inherent benefit to more frequent posting due to it providing more opportunities to reach viewers and to be found. Striking a balance of quality vs quantity and finding what makes sense for your content type is most important.<\/span><br \/><strong>Question 6: Does changing video metadata (title, description, thumbnail) re-rank or reset the video\u2019s performance? Is there a risk?<\/strong><br \/><span style=\"font-weight: 400;\">Videos are not manually re-ranked based on metadata changes. Creators are encouraged to tweak metadata of poorly-performing videos to try to give them a better CTR after they\u2019ve been posted. Old videos can be revitalized.<\/span><br \/><span style=\"font-weight: 400;\">However, keep an eye on a drop in audience retention after changing metadata, confusing viewers into re-watching (and then leaving) an older video they\u2019ve already seen may have a negative impact.<\/span><br \/><span style=\"font-weight: 400;\">Hope this helps you understand the \u201calgorithm\u201d a bit better!<\/span><br \/>&#8212;&#8211;\u00a0<br \/><strong><img decoding=\"async\" style=\"float: left; margin-right: 10px;\" src=\"\/wp-content\/uploads\/blog\/YT-News\/51133903_10213528481717740_2992167779408281600_n.jpg\" alt=\"\" width=\"100\" \/>EposVox<br \/><\/strong>Tech educator, &#8217;90s and &#8217;00s Nostalgia Nerd, Pixel and Framerate Junkie. 12 years on YouTube is a loooong time.<br \/><a href=\"https:\/\/youtube.com\/eposvox\" target=\"_blank\" rel=\"noopener nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/youtube.com\/eposvox&amp;source=gmail&amp;ust=1560559002551000&amp;usg=AFQjCNHHrbjHT6xeaWdalbEiQTNS0Nq4uQ\">https:\/\/youtube.com\/eposvox<br \/><\/a><a href=\"https:\/\/youtube.com\/eposvoxgaming\" target=\"_blank\" rel=\"noopener nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/youtube.com\/eposvoxgaming&amp;source=gmail&amp;ust=1560559002551000&amp;usg=AFQjCNF4aC7f78LlKHOHTSpWkB_PF1ZxCw\">https:\/\/youtube.com\/<wbr \/>eposvoxgaming<br \/><\/a><a href=\"https:\/\/twitch.tv\/eposvox\" target=\"_blank\" rel=\"noopener nofollow\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/twitch.tv\/eposvox&amp;source=gmail&amp;ust=1560559002551000&amp;usg=AFQjCNHVgkyne23eieb_6OkBwH_dB69Hdw\">https:\/\/twitch.tv\/eposvox<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Have you been curious to learn more about how the &ldquo;YouTube Algorithm&rdquo; works? Todd and Ra<\/p>\n","protected":false},"author":12,"featured_media":2174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","tubebuddy_blocks_plugin_header_layout":"","footnotes":""},"categories":[29],"tags":[64],"class_list":["post-864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-strategy-tips","tag-youtube-algorithm","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube News: Algorithm Questions Answered | TubeBuddy<\/title>\n<meta name=\"description\" content=\"Understand how the YouTube algorithm works. 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