{"id":858,"date":"2023-09-28T09:11:00","date_gmt":"2023-09-28T16:11:00","guid":{"rendered":"\/p\/how-to-write-the-best-youtube-descriptions-for-the-highest-rankings\/"},"modified":"2024-10-28T01:05:17","modified_gmt":"2024-10-28T08:05:17","slug":"how-to-write-the-best-youtube-descriptions-for-the-highest-rankings","status":"publish","type":"post","link":"https:\/\/www.tubebuddy.com\/blog\/how-to-write-the-best-youtube-descriptions-for-the-highest-rankings\/","title":{"rendered":"Optimize your YouTube Description SEO to Rank Higher &#8211; Here&#8217;s How"},"content":{"rendered":"\n<style>\n.entry-content {\nmargin-top: -3em !important;\n}\n\/* Hide built in feature image *\/\n.post-tb-main__image {\ndisplay: none !important;\n}\n<\/style>\n\n\n\n<p>When you optimize your YouTube video description, you have a better chance of people finding your video. <\/p>\n\n\n\n<p>The YouTube description box is a huge opportunity for creators, a useful resource for would-be viewers, and an important signal for the YouTube algorithm and search engines like Google. <\/p>\n\n\n\n<p>When creators perfectly optimize their YouTube descriptions \u2014 considering both viewers and the YouTube algorithm \u2014 they get more views, more subs, and more of every metric that matters. <\/p>\n\n\n\n<p>A well optimized YouTube description tells YouTube what your video is about, and tells viewers why they should care (and watch). <\/p>\n\n\n\n<p>Master the art of writing great video descriptions, and you\u2019ll give yourself a head start. In this guide, we will show you how to do just that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-11-tips-optimize-youtube-descriptions\"><strong>11 Tips Optimize YouTube Descriptions<\/strong><\/h2>\n\n\n\n<p>We&#8217;ll be talking through optimizing YouTube video descriptions, not to be confused with your channel description. <a href=\"https:\/\/youtu.be\/CLdf0xUZgOk?si=YCGu80SqJHEy2Hqy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Your channel description is a goldmine<\/a>. You need to optimize it well, but you don&#8217;t need to optimize it often. <\/p>\n\n\n\n<p>On the other hand, you need to optimize your YouTube video description every time you upload.  So without further ado, let\u2019s get to the optimize YouTube description tips!<\/p>\n\n\n<section class=\"blog-cta-global\">\n    <div><\/div>\n    <article>\n        <header>\n<!--DONT EDIT THIS IMAMGE-->\n            <img decoding=\"async\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/08\/tubebuddy_by_BENlabs_logo_on_dark_bg.svg\" \/>\n        <\/header>\n        \n<!--EDIT INFO FROM HERE DOWN-->\n        \n        \n<!--HEADER-->\n        <h3>\n            Get an unfair advantage on YouTube\n        <\/h3>\n        \n        \n<!--DESCRIPTION-->\n        <p>\n            Give your YouTube channel the upper hand and easily optimize for more views, more subs, and more of every metric that matters.\n        <\/p>\n        \n<!--CTA LINK &amp; TEXT-->\n        <section>\n            \n    <!--LINK-->\n            <a href=\"https:\/\/www.tubebuddy.com\/pricing?utm_source=site&amp;utm_medium=blog&amp;utm_campaign=blog-cta&amp;utm_id=standard-cta\">\n                \n    <!--TEXT-->\n                get started\n            <\/a>\n        <\/section>\n        \n<!--BOTTOM IMAGE (REMOVE SRC IF NONE)-->\n  \n     <img \/> \n   \n        \n    <\/article>\n<\/section>\t\t<style>.blog-cta-global{\n    width: 100%;\n    max-width: 800px!important;\n    border-radius: 12px;\n    box-shadow: rgba(0, 0, 0, 0.1) 0px 4px 12px;\n    background-image: url('https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/08\/bg_triangle_green_light_gray-1.png');\n    position: relative;\n    background-size: 300px;\n    background-repeat: repeat;\n    caret-color: transparent;\n}\n\n.blog-cta-global div{\n    position: absolute;\n    height: 100%;\n    width: 100%;\n    background: red;\n    border-radius: 12px;\n    background: linear-gradient(#fafaff, rgba(250,250,255,0.80));\n    z-index: 2;\n}\n.blog-cta-global article{\n  position: relative;\n  z-index: 3;\n  padding-bottom: 5%;\n}\n.blog-cta-global header{\n    background: #0c1942;\n    display: flex;\n    justify-content: center;\n    border-top-left-radius: 12px;\n    border-top-right-radius: 12px;\n    padding: 10px;\n}\n.blog-cta-global header img{\n    width: 180px!important;\n}\n.blog-cta-global article h3{\n    margin: auto;\n    text-align: center;\n    width: 85%;\n    font-size: 40px;\n    padding: 20px;\n}\n.blog-cta-global article p{\n    margin: auto;\n    text-align: center;\n    width: 85%;\n    font-size: 25px;\n    padding-bottom: 20px;\n}\n\n.blog-cta-global article a{\n    padding: 15px 30px;\n    background: #4BEAD7;\n    color: black;\n    margin: auto;\n    font-weight: 600;\n    border-radius: 100px;\n}\n\n.blog-cta-global article section{\n    display: flex;\n    justify-content: center;\n    margin-bottom: 30px;\n}    \n.blog-cta-global article img{\n    width: 80%;\n    display: flex;\n    margin: auto;\n}\n\n@media only screen and (max-width: 475px)  {\n    .blog-cta-global article h3{\n        font-size: 30px;\n        width: 100%;\n    }\n    .blog-cta-global article p{\n        font-size: 20px;\n    }\n}<\/style>\n\t\t\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-get-the-word-count-right\"><strong>#1 Get the Word Count Right<\/strong><\/h2>\n\n\n\n<p>Writing just the bare minimum in the description is an easy habit to pick up&#8230; but it&#8217;s the first one to break if you want to optimize YouTube descriptions for views. The best video descriptions have an average word count of 200 words or more.<\/p>\n\n\n\n<p>You can use boilerplate copy across all your videos (and <a href=\"https:\/\/www.tubebuddy.com\/tools\/?tool=bulkfindreplaceappend\" target=\"_blank\" rel=\"noreferrer noopener\">TubeBuddy Bulk Editing tools<\/a> can certainly help here) but you need at least a couple of well optimized, new paragraphs for each new video you upload. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-optimize-youtube-descriptions-do-the-keyword-research\"><strong>#2 Optimize YouTube Descriptions: Do the Keyword Research<\/strong><\/h2>\n\n\n\n<p>To really optimize YouTube descriptions, you need keywords that rank and that describe your video content. You need to give YouTube the information it needs to suggest your video when a viewer searches for content like yours.<\/p>\n\n\n\n<p>There are ways to DIY your SEO but <a href=\"https:\/\/www.tubebuddy.com\/tools\/seo-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">TubeBuddy SEO Studio<\/a> and Keyword Explorer is key here. Read more on how to <a href=\"https:\/\/www.tubebuddy.com\/blog\/youtube-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">smash YouTube keyword research with TubeBuddy<\/a> to ensure you\u2019re giving yourself the best chance to rank.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-place-your-target-keywords-up-front\"><strong><strong>#3 Place Your Target Keywords <\/strong>Up Front<\/strong><\/h2>\n\n\n\n<p>Look at any of the best-performing videos on Google and YouTube search, and you\u2019ll notice a pattern. The video descriptions are optimized for the keywords the creator aims to rank for.<\/p>\n\n\n\n<p>Sprinkle your keywords throughout. Just remember you&#8217;re writing for human readers first, with algorithms a close second. <strong>Include your keywords early<\/strong>, in the first 70 characters of your description.<\/p>\n\n\n\n<p>This is known as \u2018Above the Fold,\u2019 a fancy name for the copy visible to viewers without them having to click on the \u2018Show More\u2019 button.<\/p>\n\n\n\n<p>In the example below, both the video title and the description for \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=TwMovoG9nBw\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube Keyword Research &#8211; You&#8217;re Doing it WRONG!<\/a>\u201d have been optimized for the word \u2018Keyword Research.\u2019 It\u2019s the focus of the video and a term that TubeBuddy wants to rank highly for on the platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"313\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Description-Example-1024x313.png\" alt=\"Optimize YouTube Description: A screenshot of a TubeBuddy video description. Copy reads:\nIn this video you are going to learn what YouTube keywords are and how to use the TubeBuddy Keyword Explorer tool. You will also learn the reason why so many struggle. @Daniel Batal\" class=\"wp-image-4751\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Description-Example-1024x313.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Description-Example-300x92.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Description-Example-768x234.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Description-Example-1536x469.png 1536w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Description-Example-1568x479.png 1568w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Description-Example.png 1762w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-research-related-keywords\"><strong>#4 Research Related Keywords<\/strong><\/h2>\n\n\n\n<p>In addition to your main keyword, try to find two or three other terms that are related to that primary term to help you rank higher. Viewers may be searching for a related term that you can still rank for.<\/p>\n\n\n\n<p>Using our description as an example again, our main keyword focus is \u201cKeyword Research,\u201d but we\u2019ve also included \u201cYouTube Keywords\u201d and \u201cKeyword Explorer.\u201d This reinforces the content&#8217;s focus and allows it to be found in Search for related phrases and terms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Keyword-Research-Youre-Doing-it-WRONG-1024x588.png\" alt=\"\" class=\"wp-image-4752\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Keyword-Research-Youre-Doing-it-WRONG-1024x588.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Keyword-Research-Youre-Doing-it-WRONG-300x172.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Keyword-Research-Youre-Doing-it-WRONG-768x441.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Keyword-Research-Youre-Doing-it-WRONG-1536x881.png 1536w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Keyword-Research-Youre-Doing-it-WRONG-1568x900.png 1568w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Keyword-Research-Youre-Doing-it-WRONG.png 1624w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Regarding the number of keywords you include, aim for around two or three references throughout the description. Don\u2019t &#8220;keyword stuff,&#8221; though. The <a href=\"https:\/\/www.tubebuddy.com\/blog\/youtube-algorithm-5-things-to-know\/\">YouTube Algorithm<\/a> won\u2019t be fooled into ranking you any higher.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-accuracy-and-authenticity-are-key\"><strong>#5 Accuracy and Authenticity are Key<\/strong><\/h2>\n\n\n\n<p>Adding inaccurate or misleading information in an attempt to optimize YouTube descriptions is a terrible idea. Disappointed viewers bounce and might even dismiss your channel entirely. YouTube notices these signals. Your <a href=\"https:\/\/www.tubebuddy.com\/blog\/how-to-generate-4000-hours-of-youtube-watch-time-faster\/\">watch time<\/a> will suffer&#8230; and maybe not just on the one video.<\/p>\n\n\n\n<p>Ensure your speeling, grammer, and, punctuation are on point. Not only does this make your content feel more reputable but also, YouTube needs to index the words and understand the syntax. If words are misspelled or the idea is hard to parse, your video will suffer. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-optimize-youtube-description-and-stay-on-brand\"><strong>#6 Optimize YouTube Description and Stay On Brand<\/strong><\/h2>\n\n\n\n<p>An optimized YouTube description is conversational and on-brand.&nbsp;<\/p>\n\n\n\n<p>Every YouTube channel has a \u2018voice,\u2019 the same voice you would use in your videos. Reflect that tone in the description too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-ensure-youtube-description-content-is-unique\"><strong>#7 Ensure YouTube Description Content is Unique<\/strong><\/h2>\n\n\n\n<p>If your description content is very similar to other video descriptions, you&#8217;ll harm your ranking ranking. This can be very common if you\u2019re just using a sentence or two for your description, and it\u2019s very similar to your other descriptions.&nbsp; <\/p>\n\n\n\n<p>While Default Uploads (see below) take the hard work out of including the information you want to include each time, aim for at least a few sentences that are unique to that video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-nail-your-default-uploads\"><strong>#8 Nail Your Default Uploads<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/youtube\/answer\/2660027?hl=en#:~:text=Upload%20defaults%20are%20settings%20that,on%20youtube.com%2Fupload.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Default Uploads<\/a> is a YouTube feature applied to all of your videos. You can choose defaults (on desktop only) for your videos&#8217; privacy setting, category, tags, comments, language, and titles and descriptions. Here\u2019s an example of the current Default Uploads we use for TubeBuddy videos. As you can see, it includes an explanation of what TubeBuddy is and links out to other TubeBuddy resources and our social channels.<\/p>\n\n\n\n<p>Optimize your defaults and you optimize every YouTube description going forward. Now all you need is a couple of good sentences&#8230; with the specific keywords you&#8217;re trying to rank for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"802\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Default-Uploads-1024x802.png\" alt=\"\" class=\"wp-image-4753\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Default-Uploads-1024x802.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Default-Uploads-300x235.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Default-Uploads-768x601.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Default-Uploads-1536x1203.png 1536w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Default-Uploads-1568x1228.png 1568w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Default-Uploads.png 1678w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re a TubeBuddy user, you can create multiple <\/span><a href=\"https:\/\/www.tubebuddy.com\/tools#defaultuploadprofiles\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Default Upload profiles<\/span><\/a><span style=\"font-weight: 400;\"> for each type of video you make. If you have a <a href=\"https:\/\/www.tubebuddy.com\/pro\/\">TubeBuddy Pro<\/a>, <a href=\"https:\/\/www.tubebuddy.com\/legend\/\">TubeBuddy Legend<\/a>, or <a href=\"_wp_link_placeholder\" rel=\"nofollow\" data-wplink-edit=\"true\">TubeBuddy Enterprise<\/a> license, you also get the option to edit these defaults in bulk, using our unique <\/span><a href=\"https:\/\/www.tubebuddy.com\/tools#bulkfindreplaceappend\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">find and replace tool.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a huge time saver for creators and having multiple profiles isn\u2019t currently available on YouTube, so <\/span><a href=\"https:\/\/www.tubebuddy.com\/pricing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sign up to TubeBuddy<\/span><\/a><span style=\"font-weight: 400;\"> today to take advantage of this incredible tool.<\/span><\/p>\n<h2><b>#9 Use Your Hashtags<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube Hashtags allow creators to make the word or phrase clickable, so users can easily search for related videos tagged with the hashtag. It also allows the creator to connect their videos with other content that shares the same hashtag. They are also another great way to help YouTube understand what you&#8217;re video is about. You get three per description, so make sure you take advantage of this feature.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the example below, you can see the creator has used his hashtag allocation to confirm his video is about Los Angeles as well as travel tips:<\/span><\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Hashtags-1024x384.png\" alt=\"Optimize YouTube description: A screenshot of Wolters World channel page showing three hashtags: #visitla, #losangeles, and #traveltips\" class=\"wp-image-4755\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Hashtags-1024x384.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Hashtags-300x113.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Hashtags-768x288.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Hashtags-1536x576.png 1536w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Hashtags-1568x588.png 1568w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/YouTube-Hashtags.png 1632w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-disclose-all-sponsorship-or-brand-deals\"><strong>#10 Disclose All Sponsorship or Brand Deals<\/strong><\/h2>\n\n\n\n<p>In the U.S., YouTube videos based on, or including, sponsorship deals must abide by the FTC and YouTube&#8217;s legal guidelines.&nbsp;<\/p>\n\n\n\n<p>To comply with these guidelines, YouTubers must disclose which brands they are working with when posting sponsored content. If a creator has received a free gift, is tied into a brand deal, or includes some kind of product placement in their content, they need to clearly disclose it to their viewers within the video\u2019s description. Read the <a href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">FTC&#8217;s handy guide to disclosing sponsored content<\/a>.<\/p>\n\n\n\n<p>Many creators also include a disclaimer in their YouTube description if it is unclear whether their video has been sponsored. In <a href=\"https:\/\/www.youtube.com\/watch?v=BHQ-SBlA5Bo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">this video<\/a>, the creator reviews Charlotte Tilbury products but clarifies that the cosmetics company doesn\u2019t sponsor the video.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"246\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/FTC-Disclaimer-YouTube-Description-1024x246.png\" alt=\"\" class=\"wp-image-4756\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/FTC-Disclaimer-YouTube-Description-1024x246.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/FTC-Disclaimer-YouTube-Description-300x72.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/FTC-Disclaimer-YouTube-Description-768x184.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/05\/FTC-Disclaimer-YouTube-Description.png 1532w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-11-a-b-test-your-youtube-descriptions\"><strong>#11 A\/B Test Your YouTube Descriptions<\/strong><\/h2>\n\n\n\n<p>If you\u2019re on the <a href=\"https:\/\/www.tubebuddy.com\/pricing?utm_source=site&amp;utm_medium=blog\" target=\"_blank\" rel=\"noreferrer noopener\">TubeBuddy Legend Plan<\/a>, you can easily perform A\/B tests on any of your YouTube descriptions to identify what\u2019s working for you. The data opens up a world of new insights that will inform you how your descriptions resonate with viewers. Follow along with our guide to <a href=\"https:\/\/www.tubebuddy.com\/blog\/how-to-a-b-test-youtube-titles-descriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">split-testing YouTube descriptions (and titles)<\/a>&nbsp;<\/p>\n\n\n\n<p>If you aren\u2019t optimizing your YouTube description, now is the best time to start. We hope our guide has given you some tips to get you started for making the most out of this awesome feature.<\/p>\n\n\n\n<div style=\"background-color:#f2f2f2;color:#32373c\" class=\"wp-block-genesis-blocks-gb-profile-box square gb-has-avatar gb-font-size-18 gb-block-profile gb-profile-columns\"><div class=\"gb-profile-column gb-profile-avatar-wrap\"><div class=\"gb-profile-image-wrap\"><figure class=\"gb-profile-image-square\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" class=\"gb-profile-avatar wp-image-2069\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2021\/11\/cm.jpeg\" alt=\"Carla Marshall Author\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2021\/11\/cm.jpeg 225w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2021\/11\/cm-150x150.jpeg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure><\/div><\/div><div class=\"gb-profile-column gb-profile-content-wrap\"><h2 class=\"gb-profile-name\" style=\"color:#32373c\">Carla Marshall<\/h2><p class=\"gb-profile-title\" style=\"color:#32373c\">Carla Marshall is the Content Marketing Manager at TubeBuddy. She has 10+ years of experience in video marketing, social media management, content marketing, DRM, &amp; SEO<\/p><div class=\"gb-profile-text\"><\/div><ul class=\"gb-social-links\"><\/ul><\/div><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Are you getting the most value from your YouTube descriptions? Find out how to make your descriptions work for you with our 11 tips.<\/p>\n","protected":false},"author":13,"featured_media":2180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","tubebuddy_blocks_plugin_header_layout":"","footnotes":""},"categories":[29],"tags":[61,62],"class_list":["post-858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-strategy-tips","tag-youtube-description","tag-search-rankings","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Write the Best YouTube Descriptions for Rankings | TubeBuddy<\/title>\n<meta name=\"description\" content=\"Craft compelling YouTube descriptions that improve your video rankings. Discover techniques for engaging your audience effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tubebuddy.com\/blog\/how-to-write-the-best-youtube-descriptions-for-the-highest-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize your YouTube Description SEO to Rank Higher - Here&#039;s How\" \/>\n<meta property=\"og:description\" content=\"Craft compelling YouTube descriptions that improve your video rankings. 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