{"id":839,"date":"2020-09-16T08:00:00","date_gmt":"2020-09-16T08:00:00","guid":{"rendered":"\/p\/how-to-increase-watch-time-with-a-killer-soundtrack\/"},"modified":"2024-10-25T03:56:18","modified_gmt":"2024-10-25T10:56:18","slug":"how-to-increase-watch-time-with-a-killer-soundtrack","status":"publish","type":"post","link":"https:\/\/www.tubebuddy.com\/blog\/how-to-increase-watch-time-with-a-killer-soundtrack\/","title":{"rendered":"How to Increase YouTube Watch Time with Licensed Music"},"content":{"rendered":"\n<style>\n.entry-content {\nmargin-top: -3em !important;\n}\n\/* Hide built in feature image *\/\n.post-tb-main__image {\ndisplay: none !important;\n}\n<\/style>\n\n\n\n<p><span style=\"font-weight: 400;\">Watch time is an important ranking factor on YouTube, and knowing how to increase it is absolutely essential if you\u2019re looking to monetize your videos. Licensed music is the key.<\/span><\/p>\n\n\n\n<p>So, how do you do it? Choosing the right music is a great way to make your content pop, and reign supreme in search. This guest post by music licensing platform, <a href=\"https:\/\/lickd.co\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Lickd<\/span><\/a><span style=\"font-weight: 400;\">, will walk you through why music is vital for audience retention, and how to increase watch time with a killer soundtrack.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-youtube-watch-time\"><strong>What is YouTube Watch Time?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Watch time is the most important metric for measuring success on YouTube. Essentially, watch time means audience retention &#8211; the number of minutes and hours your content is watched by people on YouTube.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Video views reveal little about audience retention. Watch time helps you understand the kind of content viewers stay around to watch, as opposed to videos they click on and then desert.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/blog\/Guest-Posts\/l1.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-watch-time-so-important\"><strong>Why is Watch Time so Important?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Put it this way: a catchy title and clickbaity thumbnail might pique the interest of a viewer. But if the quality of the video doesn\u2019t match up to their expectations, you\u2019ll quickly see thumbs scrolling away from your content.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The watch time metric is used by YouTube to identify videos people have actually engaged with. The platform analyses watch time to inform its search and discovery algorithm, so it\u2019s absolutely crucial that you get it right.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It boils down to a \u2018You scratch my back, I&#8217;ll scratch yours\u2019 philosophy. The more watch time YouTube gets from its users, the more ads they can sell &#8211; resulting in more money for you, the Creator. If your videos generate impressive watch times, YouTube repays the favor by showing your content to more people.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hitting-the-watch-time-mark\"><strong>Hitting the Watch Time Mark<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The YouTube Partner Program (YPP) requires your channel to have at least 4,000 watch hours in the last 12 months, plus 1,000 subscribers. Once you\u2019ve reached this quota, you can apply for the Partner Program and start making money from your ads.<\/span><br><span style=\"font-weight: 400;\">Reaching the limit can be a hard slog, leading many Creators to think more laterally about how to get there. This is where music comes in.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-music-is-the-answer\"><strong>Music is the Answer<\/strong>!<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s talk about why music is so important for audience retention.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cast your ears back to Apple\u2019s iconic campaigns, which used chart hits to elevate the brand, beyond the computer products they were known for.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Think about your favorite movie scenes, would you be as engaged in the action without the killer soundtrack? <\/span><span style=\"font-weight: 400;\">And think about Tik-Tok, a platform so successful and so reliant on trending tracks to grab people\u2019s attention.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/blog\/Guest-Posts\/l2.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><br><span style=\"font-weight: 400;\">Music creates emotions. It\u2019s a powerful psychological tool, and essential for <a href=\"\/insights\/16-tips-for-growing-your-youtube-channel\/\" target=\"_blank\" rel=\"noopener nofollow\">YouTube engagement<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The right track helps you to connect with your subscribers in a meaningful way. Choosing a real, recognizable song taps into your viewer\u2019s positive connotations with the music. And, if it\u2019s one your audience knows and loves, they\u2019re more likely to hang around.<\/span><br><span style=\"font-weight: 400;\">This is called recognition value, and it\u2019s virtually impossible to achieve with stock \u2018filler\u2019 music.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-killer-youtube-playlist\"><strong>How to Create a Killer YouTube Playlist<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Music provides all sorts of moods and emotions that can be used to different effects. You could set the mood for your travel vlog with an inspirational indie track, or power up your workout video with an energetic dance tune. Think about what kind of video you\u2019re creating, and how you can use music to enhance the experience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In need of some audio inspiration? Check out some of Lickd\u2019s most popular <\/span><span style=\"font-weight: 400;\">playlists<\/span><span style=\"font-weight: 400;\"> like <\/span><a href=\"https:\/\/lickd.co\/browse\/collection\/the-gaming-lounge\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">The Gaming Lounge and<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;<\/span><a href=\"https:\/\/lickd.co\/browse\/collection\/home-workout\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Home Workout. <\/span><\/a><span style=\"font-weight: 400;\">Packed with epic tracks, it\u2019s an easy way to find music for your videos &#8211; and to create genuine engagement with your audience in the process.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/blog\/Guest-Posts\/l3.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><br><span style=\"font-weight: 400;\">Next, think about music intros and outros, and how you can use these to mirror the narrative of your video. Think of these as the opening or closing credits of your video &#8211; they\u2019re often coupled with text, animation, or clickable links &#8211; and help the audience know exactly what\u2019s happening on-screen.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-the-pros-do-it\"><strong>How the Pros Do It<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">YouTube Vlogger Joe Weller (5.4m subs) uses licensed music from Lickd to get amazing results. In a <\/span><a href=\"https:\/\/youtu.be\/ZKGXN9RQptw\" rel=\"nofollow\"><span style=\"font-weight: 400;\">recent video<\/span><\/a><span style=\"font-weight: 400;\">, the YT star optimized his video with a playlist of tracks from Lickd &#8211; including intro and outro music.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/blog\/Guest-Posts\/l4.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><br><span style=\"font-weight: 400;\">Using chart music helped Joe to really elevate his video, helping it reach 845,851 views. How do we know? Simple. From the YouTube comments:<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><span style=\"font-weight: 400;\">\u201cThe music I&#8217;ve used in this vid is in the description \ud83d\udca5\ud83d\udca5 couple nice bangers\u201d &#8211; 4.4k likes, 175 replies.<br><\/span><span style=\"font-weight: 400;\">\u201cThe fact you used licensed music just took this vid to a whole other level\u201d &#8211; 352 likes, 10 replies.<\/span><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s why real, licensed music is essential for engagement. YouTube is the world\u2019s second-largest search engine, and it can be a crowded place. These days, it\u2019s more important than ever to choose the right background music for your videos. Here\u2019s a <\/span><a href=\"https:\/\/lickd.co?utm_medium=referral&amp;utm_source=tubebuddy&amp;utm_campaign=tb-guest-post\" target=\"_blank\" rel=\"nofollow noopener\" data-wplink-url-error=\"true\"><span style=\"font-weight: 400;\">free track on us<\/span><\/a><span style=\"font-weight: 400;\"> to get you started.<\/span><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch time is an important ranking factor on YouTube, and knowing how to increase it is key to success. Learn how music can help!<\/p>\n","protected":false},"author":12,"featured_media":2110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","tubebuddy_blocks_plugin_header_layout":"","footnotes":""},"categories":[29],"tags":[39],"class_list":["post-839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-strategy-tips","tag-youtube-watch-time","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase YouTube Watch Time with Music | TubeBuddy<\/title>\n<meta name=\"description\" content=\"Learn how a great soundtrack can boost your YouTube watch time. 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