{"id":835,"date":"2020-12-01T01:00:00","date_gmt":"2020-12-01T01:00:00","guid":{"rendered":"\/p\/letters-from-phil-the-tubebuddy-transition\/"},"modified":"2024-10-25T03:28:03","modified_gmt":"2024-10-25T10:28:03","slug":"letters-from-phil-the-tubebuddy-transition","status":"publish","type":"post","link":"https:\/\/www.tubebuddy.com\/blog\/letters-from-phil-the-tubebuddy-transition\/","title":{"rendered":"TubeBuddy and BEN: Tools for YouTube Creators"},"content":{"rendered":"\n<style>\n.entry-content {\nmargin-top: -3em !important;\n}\n\/* Hide built in feature image *\/\n.post-tb-main__image {\ndisplay: none !important;\n}\n<\/style>\n\n\n\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" width=\"0\" height=\"0\" src=\"\/wp-content\/uploads\/blog\/Letters-from-Phil\/960x0.jpg\" alt=\"\">TubeBuddy is now part of the BEN family which is 250 strong and still growing. They have all been amazing to work with and endlessly entertaining during all-hands company meetings. Each interaction reiterates how well the two companies&#8217; cultures align and it has been fun being part of a larger family while still maintaining the tight-knit <a href=\"https:\/\/www.tubebuddy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TubeBuddy<\/a> crew day to day.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this letter, I will share with you a \u2018behind the scenes&#8217;<\/span> look at<span style=\"font-weight: 400;\"> what the <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201029005851\/en\/BEN-Announces-Acquisition-of-TubeBuddy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">TubeBuddy acquisition by BEN<\/span><\/a><span style=\"font-weight: 400;\"> actually entailed. The TubeBuddy you know and love isn\u2019t going anywhere. I just wanted to take this quick opportunity to repeat it one more time \ud83d\ude42 <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Back to the story&#8230;.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It all started with a phone call to Ricky Ray Butler, CEO of <a href=\"https:\/\/ben.productplacement.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Branded Entertainment Network<\/a> (BEN) back in February. It was a call just like any other I\u2019d had with many companies &#8211; until Ricky Ray talked about how Bill Gates owns BEN and they were looking into expanding their business and considering acquisitions of like-minded companies.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ben-tubebuddy-and-the-youtube-community\"><strong>BEN, TubeBuddy<\/strong>, <strong>and the YouTube Community<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">BEN was far from the first company to ask us about investments or acquisitions and as a self-funded company who avoided venture capitalists like the plague, we had never seriously considered an acquisition before. That was until we realized what a great team BEN had and saw how closely our values aligned as far as empowering the creator community. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The following 8 months were some of the most stressful months of my life. Were we making the right choice? How will employees react? How can we ensure that everything continues running smoothly? Everyone *seems* amazing at BEN but how can we be sure that\u2019s actually how they will be post-acquisition? Will this process ever end??\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The due diligence process of <\/span>acquisition was as big of a nightmare as people warned me about. When I saw the amount of information we had to put together and provide, I think my jaw literally dropped. It took months of work to complete and reminded me of the Ironman triathlon that I completed 10 years ago. In that race, I started at 7:30 AM and finished 15 hours 21 minutes later. In that same way I ran that race, it was one foot in front of the other,<span style=\"font-weight: 400;\"> and eventually, all of a sudden you look back and realize how far you\u2019ve come. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This mentality can be applied to so many aspects of life &#8211; including building your YouTube channel.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Through the discussions, I always tried to put myself in my own shoes post-acquisition and think about how I\u2019d feel. Any concerns I had as far as what would happen to employees, I wanted to be addressed and resolved so that I knew I\u2019d have a clear conscience. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-acquisition-was-the-right-choice-for-tubebuddy\"><strong>Acquisition was the Right Choice for TubeBuddy<\/strong><\/h2>\n\n\n\n<p>If I knew that if any employees (or contractors\/partners\/affiliates) would be treated poorly or even any less awesome than we treated them, I\u2019d be miserable for the rest of my life. I also knew that although I\u2019d be happy and excited for the future once the deal was completed &#8211; it wouldn\u2019t be a moment I\u2019d necessarily be celebrating. I knew it would be bittersweet at the time but better for everyone in the long run.\u00a0 <\/p>\n\n\n\n<p>Those realistic expectations have helped me through the last couple of <span style=\"font-weight: 400;\">weeks. Having to tell employees about the decision was by far the hardest thing I\u2019ve ever had to do in the business world. I was a nervous wreck all week, having trouble eating and sleeping.&nbsp; But as hard as it was for me to tell them, I can\u2019t imagine the shock on their end.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Luckily I knew we had done everything humanly possible to ensure a smooth transition. All employees kept their jobs and received a bonus from us to help financially. The TubeBuddy team remains an independent and tight-knit crew. <\/span><\/p>\n\n\n\n<p>So there you have it. Only time will tell how things pan out but one thing I\u2019m sure of is how incredibly grateful I am to all our employees along with our affiliates, partners, and customers,<span style=\"font-weight: 400;\"> and can\u2019t wait to see what the future has in store for TubeBuddy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Phil Starkovich<br>TubeBuddy Co-Founder &amp; Strategic Advisor<\/span><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TubeBuddy is now part of the BEN family which means more support for YouTube creators around the world!<\/p>\n","protected":false},"author":12,"featured_media":453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","tubebuddy_blocks_plugin_header_layout":"","footnotes":""},"categories":[35],"tags":[34,66],"class_list":["post-835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-updates","tag-tubebuddy","tag-ben","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Letters from Phil: The TubeBuddy Transition<\/title>\n<meta name=\"description\" content=\"Learn about the latest changes at TubeBuddy from Phil&#039;s perspective. 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