{"id":7989,"date":"2023-06-01T10:56:48","date_gmt":"2023-06-01T17:56:48","guid":{"rendered":"https:\/\/www.tubebuddy.com\/?p=7989"},"modified":"2024-10-25T06:17:50","modified_gmt":"2024-10-25T13:17:50","slug":"guide-tubebuddys-keyword-explorer","status":"publish","type":"post","link":"https:\/\/www.tubebuddy.com\/blog\/guide-tubebuddys-keyword-explorer\/","title":{"rendered":"TubeBuddy&#8217;s Keyword Explorer: The YouTuber\u2019s Guide"},"content":{"rendered":"\n<style>\n.entry-content {\nmargin-top: -3em !important;\n}\n\/* Hide built in feature image *\/\n.post-tb-main__image {\ndisplay: none !important;\n}\n<\/style>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"133\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/05\/YouTube-Keyword-Explorer-1024x133.png\" alt=\"\" class=\"wp-image-7990\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/05\/YouTube-Keyword-Explorer-1024x133.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/05\/YouTube-Keyword-Explorer-300x39.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/05\/YouTube-Keyword-Explorer-768x99.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/05\/YouTube-Keyword-Explorer-1536x199.png 1536w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/05\/YouTube-Keyword-Explorer-1568x203.png 1568w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/05\/YouTube-Keyword-Explorer.png 1885w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As a YouTube creator, you want to give your potential viewers (and YouTube itself) every possible chance to find your video content. Until you build enough of a subscriber base to help build viewing momentum, you have to find the right keywords and phrases that best describe your videos. Only that way will you help YouTube determine whether it can serve up a video of yours when a viewer searches for content using specific words and phrases.&nbsp;<\/p>\n\n\n\n<p>Luckily, TubeBuddy\u2019s <a href=\"https:\/\/www.tubebuddy.com\/p\/keyword-explorer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword Explorer<\/a> is an extremely powerful tool that creators can use to determine the best keywords to use so viewers and search engines can find their content.<\/p>\n\n\n\n<p>If you\u2019re a <a href=\"https:\/\/www.tubebuddy.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Pro, Legend, or Enterprise license holder<\/a>, you have full access to this feature. But don\u2019t worry, you even get a free trial if you\u2019re on our free license. You\u2019ll soon be able to uncover short and long-tail search terms, which will improve your video\u2019s search rankings and increase your views.<\/p>\n\n\n\n<p>You can also discover trending keyword tags to <strong>keep your videos relevant long after they are published.<\/strong> With this feature, you can gain valuable insights into what people search for on YouTube and optimize your content to meet their needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-tubebuddy-s-keyword-explorer-can-help-you-find-success-on-youtube\">How TubeBuddy\u2019s Keyword Explorer Can Help You Find Success on YouTube<\/h2>\n\n\n\n<p>Not only is our <a href=\"https:\/\/www.tubebuddy.com\/tools#tagexplorer\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword Explorer<\/a> the #1 YouTube Keyword Explorer in the world but it\u2019s also used by some of the most successful creators and brands. They use it to quickly and easily identify keywords attracting the most searches and include them in their content to ensure their videos are at the top of the results.<\/p>\n\n\n\n<p><strong>What makes Keyword Explorer so valuable to YouTubers is that it provides detailed information on the volume and competition level of keywords.<\/strong><\/p>\n\n\n\n<p>You can clearly see how many searches per month are generated on a specific keyword or keyphrase, which in turn will indicate how difficult they are to rank for (especially for a beginner channel.) This invaluable information can then help you identify keywords that you are less competitive and that you do have a chance to rank for.<\/p>\n\n\n\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-7989-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/05\/Keyword-Explorer.mp4?_=1\" \/><a href=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/05\/Keyword-Explorer.mp4\">https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/05\/Keyword-Explorer.mp4<\/a><\/video><\/div>\n\n\n\n<p>We can also provide keyword suggestions related to your main ones so that you can expand and build on your keyword strategy to reach an even wider audience.<\/p>\n\n\n\n<p>On top of this, Keyword Explorer provides a range of options to help optimize your videos. For maximum reach and engagement. You can create or update your titles and descriptions based on your keyword research, as well as analyze your competitor&#8217;s keyword strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-to-find-keyword-explorer-on-tubebuddy\">Where to Find Keyword Explorer on TubeBuddy<\/h2>\n\n\n\n<p>Make sure you\u2019re signed in to your TubeBuddy account on YouTube to access the tool. Then just open the dashboard and click on \u2018Launch Keyword Explorer Now\u2019 or Select Keyword Explorer from the TubeBuddy drop-down dashboard located in the top right corner.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-2-1024x436.png\" alt=\"\" class=\"wp-image-8004\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-2-1024x436.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-2-300x128.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-2-768x327.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-2-1536x654.png 1536w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-2-1568x668.png 1568w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-2.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You\u2019ll also find it in the Video details screen, on the Tag list on a video watch page, and while you are uploading a new video.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Find the Best Keywords with Keyword Explorer<\/h2>\n\n\n\n<p>Keyword Explorer helps you understand the kinds of relevant words and phrases that viewers on YouTube actually search for. It will also help you brainstorm possible content ideas. Let\u2019s see this in action.<\/p>\n\n\n\n<p>Let\u2019s say you\u2019re a new or small baking channel that specializes in cake baking. You have an award-winning recipe for chocolate cake, and you want to share it with the world. That\u2019s a fantastic goal to have, but with respect, there\u2019s absolutely no way you\u2019re going to rank for that term off the bat: this video explains why:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"YouTube Keyword Research - You&#039;re Doing it WRONG!\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/TwMovoG9nBw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>So, you\u2019re not going to rank for \u2018chocolate cake recipe\u2019 as a new creator because there are. hundreds of thousands of creators are trying to rank for the same term. The tool will return \u2018Poor\u2019 as a Weighted score (more on that later) which gives you a huge signal that you&#8217;re wasting your time with this term.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-4-1024x621.png\" alt=\"\" class=\"wp-image-8006\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-4-1024x621.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-4-300x182.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-4-768x466.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-4-1536x931.png 1536w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-4-1568x950.png 1568w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-4.png 1945w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>However, if you niche down and create a \u2018vegan, low-carb chocolate birthday cake\u2019 video, you boost your chances of search visibility. The score is now \u2018Good.\u2019 However, tweak that title even more to \u2018sugar-free chocolate birthday cake\u2019 and boom! <\/p>\n\n\n\n<p>Keyword Explorer has flagged this particular title as an excellent choice in terms of opportunity. Of course, to be successful, you\u2019ll need to publish a video around that topic, but you can see the opportunities available to you to create content around a particular topic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"822\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-1.png\" alt=\"\" class=\"wp-image-8003\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-1.png 998w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-1-300x247.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-1-768x633.png 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"298\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-1024x298.png\" alt=\"\" class=\"wp-image-8002\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-1024x298.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-300x87.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-768x223.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-1536x447.png 1536w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-1568x456.png 1568w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image.png 1987w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Weighted vs. Unweighted Keyword Scores<\/h2>\n\n\n\n<p>There\u2019s a lot more to the data behind our keyword scores, so let\u2019s dive into it.&nbsp;<\/p>\n\n\n\n<p><strong>\u2018Unweighted Score\u2019 <\/strong>&nbsp;The unweighted score is just a <em>general<\/em> score. While it is somewhat beneficial, it\u2019s very broad and not calculated for your own YouTube channel. Using the unweighted score may throw you off course because it doesn\u2019t take into account your past content, metadata, views, and engagements.<\/p>\n\n\n\n<p><strong>\u2018Weighted Score\u2019<\/strong> The Weighted score is invaluable in gaining a unique insight into what should work for you as a creator on your channel specifically. You can use this metric to get a good sense of whether or not you have a good chance of ranking for a particular keyword based on your past content.<\/p>\n\n\n\n<p><strong>\u2018Optimization Strength\u2019<\/strong> for our chosen keyphrase is also excellent. This metric reflects how many of the highest performing videos include \u2018sugar-free chocolate birthday cake\u2019 in that order in their titles. <a href=\"https:\/\/www.youtube.com\/watch?v=diXCH4lFc1g\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Learn more in this video.<\/a><\/p>\n\n\n\n<p>In other words, it corresponds to how well-optimized the search results are. Do the top-ranking videos use the keyword in their titles? In their descriptions &amp; tags? Are there exact matches or just partial matches?<\/p>\n\n\n\n<p><strong>Note:<\/strong> if there is sufficient data available, you\u2019ll also see a video ranking in the top 20 on YouTube for this very keyword target that generates around 1K views at the bottom of the dashboard that will give you an idea of the minimum amount of traffic you have to generate to rank in the top 20.<\/p>\n\n\n\n<p>The next step is to click on the <strong>\u2018Results\u2019<\/strong> tab. From here, you can see the top 20 videos that are well-optimized for this target because those keywords, when they\u2019re in the exact order, will be highlighted in bright yellow.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-3-1024x681.png\" alt=\"\" class=\"wp-image-8005\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-3-1024x681.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-3-300x200.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-3-768x511.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-3-1536x1022.png 1536w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-3-600x400.png 600w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-3-1568x1043.png 1568w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/06\/image-3.png 1793w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When only a portion of that keyword target is in the titles of the top-ranking videos, it\u2019ll show up highlighted but in a much lighter yellow color. Think of these videos as semantically similar, meaning they\u2019re using some of the same keywords in their title but not the exact words in the exact order.<\/p>\n\n\n\n<p><strong>\u2018Competition<\/strong>\u2019 is another relative score based on several factors. We look at how many results there are for a specific keyword or phrase and how many views the video results have. Also, how many times your search term appears in the title, tags, and description of each video in the results. These things help predict how hard it would be for you to rank high in the search results. Learn more about Keyword Explorer\u2019s Research Score analysis in the video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"TubeBuddy Keyword Research Score analysis | How it works!\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/rbA5H-SCXic?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>As a YouTuber, a vital key to success is identifying relevant keywords and phrases that best describe our video content. That way, you\u2019re giving YouTube the information it needs to return a video of yours when a viewer searches for content using specific words and phrases that you\u2019ve optimized for. Read more on how to <a href=\"https:\/\/www.tubebuddy.com\/blog\/youtube-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">smash YouTube keyword research with TubeBuddy<\/a> to ensure you\u2019re giving yourself the best chance to rank<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Other Tips for Keyword Explorer<\/h2>\n\n\n\n<p><a href=\"https:\/\/tubebuddy.freshdesk.com\/support\/solutions\/articles\/5000867541-keyword-explorer-updates-march-2021\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Explorer Updates &#8211; March 2021<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=2dMFavj55cM\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">How to get more views on YouTube with keyword research | Tubebuddy&#8217;s Keyword Explorer<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=veOjRIfl9hg&amp;t=3s\" rel=\"nofollow\">TubeBuddy Keyword Explorer MAJOR update &#8211; Keyword Research got easier!<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=2dMFavj55cM\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">How to get more views on YouTube with keyword research | Tubebuddy&#8217;s Keyword Explorer<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.tubebuddy.com\/blog\/trend-riding-how-to-go-viral-on-youtube-using-keyword-explorer\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Get More Views by Using Keywords in YouTube Videos<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=9nJ389r5iCI&amp;t=1775s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LIVE Workshop: Researching YOUR Keywords with Keyword Explorer!<\/a><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>TubeBuddy\u2019s Keyword Explorer is a powerful tool for invaluable keyword research specifically for your YouTube channel. Find out more<\/p>\n","protected":false},"author":13,"featured_media":7993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","tubebuddy_blocks_plugin_header_layout":"","footnotes":""},"categories":[141,12],"tags":[43,132],"class_list":["post-7989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-features","category-tubebuddy-tools","tag-keyword-explorer","tag-keyword-research","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TubeBuddy Keyword Explorer: Optimize Videos | TubeBuddy<\/title>\n<meta name=\"description\" content=\"Maximize your YouTube SEO with TubeBuddy&#039;s Keyword Explorer. 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