{"id":5797,"date":"2022-11-18T15:15:20","date_gmt":"2022-11-18T22:15:20","guid":{"rendered":"https:\/\/www.tubebuddy.com\/?p=5797"},"modified":"2025-04-28T22:02:53","modified_gmt":"2025-04-29T05:02:53","slug":"everything-you-need-to-know-about-ads-changes","status":"publish","type":"post","link":"https:\/\/www.tubebuddy.com\/blog\/everything-you-need-to-know-about-ads-changes\/","title":{"rendered":"Everything You Need to Know About Ads Changes on YouTube in 2025"},"content":{"rendered":"\n<style>\n.entry-content {\nmargin-top: -3em !important;\n}\n\/* Hide built in feature image *\/\n.post-tb-main__image {\ndisplay: none !important;\n}\n<\/style>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/11\/Blog-Hero-Opt4-1024x576.png\" alt=\"\" class=\"wp-image-5798\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/11\/Blog-Hero-Opt4-1024x576.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/11\/Blog-Hero-Opt4-300x169.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/11\/Blog-Hero-Opt4-768x432.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/11\/Blog-Hero-Opt4-1536x864.png 1536w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/11\/Blog-Hero-Opt4-1568x882.png 1568w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/11\/Blog-Hero-Opt4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Way back in the olden days\u2014that is, in 2007\u2014YouTube launched the <a href=\"https:\/\/www.tubebuddy.com\/blog\/youtube-partner-program\/\">YouTube Partner Program (YPP)<\/a>, allowing creators to receive money for ads viewed during their videos. The program was a turning point for social media platforms, enabling creators to make money simply by posting quality content and building a following.<\/p>\n\n\n\n<p>Fast forward 15 years and ad revenue on YouTube is booming. Over the last three years, the company has paid <a href=\"https:\/\/www.adweek.com\/social-marketing\/over-2m-creators-worldwide-now-participate-in-the-youtube-partner-program\/\" rel=\"nofollow\">more than 2 million creators<\/a> in the YPP <a href=\"https:\/\/blog.youtube\/news-and-events\/supporting-the-next-wave-of-creative-entrepreneurs\/#:~:text=Starting%20in%20early%202023%2C%20Shorts,long%2Dform%20and%20Fan%20Funding.\" rel=\"nofollow\">a total of $50 billion<\/a>. But the landscape of the creator economy has also <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2022\/07\/26\/the-creator-economy-is-finally-maturing-and-that-could-mean-better-pay\/?sh=4f9128122dae\" rel=\"nofollow\">grown and evolved <\/a>. Between new features on YouTube\u2014from streaming to Shorts\u2014and wider competition for user attention, some important updates were in order for monetization on YouTube.<\/p>\n\n\n\n<p>As a result, in 2023, YouTube is introducing some changes to how creators earn via YouTube ads, as well as offer a new way to use music in videos. Here\u2019s everything you need to know.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-shorts-will-make-you-more-consistent-cash\"><strong>1. Shorts will make you more consistent cash<\/strong><\/h3>\n\n\n\n<p>When YouTube announced the <a href=\"https:\/\/support.google.com\/youtube\/answer\/10923658?hl=en\" rel=\"nofollow\">Shorts Fund<\/a>, the plan was to reward select creators with bonus payments for high-performing videos. But with a total budget of $100 million\u2014and a maximum bonus of $10,000\u2014the cash was bound to run out eventually.&nbsp;<\/p>\n\n\n\n<p>Plus, the initiative didn\u2019t offer creators the same consistency as revenue-sharing on long-form videos. \u201cIf you&#8217;re trying to build your business, a fund doesn&#8217;t give you the confidence of a paycheck you&#8217;ll get month after month,\u201d said Amjad Hanif, a YouTube exec, in an <a href=\"https:\/\/www.youtube.com\/watch?v=ay9ATXNhCbE\" rel=\"nofollow\">interview with YouTuber Roberto Blake<\/a>.<\/p>\n\n\n\n<p>But now, YouTube\u2019s updated monetization program for Shorts gives creators a lot to be excited about: Creators in the YPP will be eligible to receive revenue from their Shorts. Each month, the program will distribute 45% of total ad revenue from Shorts to creators, proportionate to the number of views each Short receives. Rather than only rewarding the most successful videos, this incentive will give more creators a consistent share of revenue.&nbsp;<\/p>\n\n\n\n<p>Previously only available to long-form creators, the YPP is now open to creators that exclusively post Shorts, too. Starting in early 2023, the YPP requirements are: 1,000 subscribers and either 4,000 public watch hours on long-form videos in a year <em>or <\/em>10 million public Shorts views in 90 days. These changes make Shorts a much more appealing avenue of growth for novice creators on YouTube.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. A new tier of YPP will make it easier to make money<\/strong><\/h3>\n\n\n\n<p>Since the YPP was created, new revenue streams for creators have proliferated. One of the best sources of income for smaller creators is <a href=\"https:\/\/mashable.com\/article\/youtube-shorts-monetization-partner-program\" rel=\"nofollow\">fan funding<\/a>, which on YouTube takes the form of Super Chat, Super Thanks, Super Stickers, and channel memberships.&nbsp;<\/p>\n\n\n\n<p>Previously, creators had to join the YPP to take advantage of fan funding. But in 2023, YouTube will offer <a href=\"https:\/\/blog.youtube\/news-and-events\/supporting-the-next-wave-of-creative-entrepreneurs\/\" rel=\"nofollow\">a new tier <\/a>that opens up access to fan funding (but not ad revenue), with less stringent requirements for creators to join.&nbsp;<\/p>\n\n\n\n<p>Though details haven\u2019t yet been announced, this program will provide many more opportunities for newer YouTubers to make money.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Have your music and ad income, too<\/strong><\/h3>\n\n\n\n<p>Longtime creators know that monetizing YouTube content with music <a href=\"https:\/\/support.google.com\/youtube\/answer\/2490020?hl=en#zippy=%2Ci-created-all-the-audio-and-visual-content%2Ci-use-content-thats-in-the-public-domain\" rel=\"nofollow\">can be tricky.<\/a> Even if you have rights to use certain music, you might not be able to make money off a video that includes it unless you\u2019ve paid for the right kind of licensing.&nbsp;<\/p>\n\n\n\n<p>This set of rules means that most videos with music aren\u2019t eligible for ad revenue\u2014and the complexity of copyright law can lead to confusion. This past summer, <a href=\"https:\/\/www.npr.org\/2022\/07\/16\/1111588405\/lofi-girl-youtube-stream-copyright\" rel=\"nofollow\">YouTube mistakenly shut down<\/a> the French YouTuber <a href=\"https:\/\/www.youtube.com\/c\/LofiGirl\" rel=\"nofollow\">Lofi Girl<\/a>\u2014which provides a <a href=\"https:\/\/www.youtube.com\/watch?v=jfKfPfyJRdk\" rel=\"nofollow\">24\/7 livestream<\/a> of background music to nearly 12 million subscribers\u2014due to a falsified copyright claim.&nbsp;<\/p>\n\n\n\n<p>In 2023, a new page called <a href=\"https:\/\/blog.youtube\/news-and-events\/supporting-the-next-wave-of-creative-entrepreneurs\/#:~:text=Starting%20in%20early%202023%2C%20Shorts,long%2Dform%20and%20Fan%20Funding.\" rel=\"nofollow\">Creator Music<\/a> in YouTube Studio will make music licensing and monetization easier and less risky. Creators will be able to pay to license music for use in long-form videos directly through YouTube. Using this feature will help creators avoid the complexities of copyright law\u2014and actually make ad money from videos that use music.&nbsp;<\/p>\n\n\n\n<p>In the new Shorts revenue-sharing program, some ad revenue will also go toward music licensing. As a result, creators can use licensed music in Shorts without paying for it. All creators will be able to make the same amount of money from their Shorts views, regardless of whether they use licensed music.<\/p>\n\n\n\n<p>As YouTube continues to evolve and develop new opportunities for creators, these latest changes will make it much easier for newbies to cash in on the platform\u2019s money-making potential. The shifts will also address the difficulties of using music\u2014a staple of great online content\u2014while trying to build a side hustle on YouTube.&nbsp;<\/p>\n\n\n\n<p>In the long run, these ad changes will lead to more consistent revenue for creators that decide to seize the opportunity: More revenue, more consistently, for more creators. We love to see it.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Explaining YouTube\u2019s recent announcement about changes to ads and revenue-sharing programs on YouTube in 2023<\/p>\n","protected":false},"author":12,"featured_media":5798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","tubebuddy_blocks_plugin_header_layout":"","footnotes":""},"categories":[29,14],"tags":[17,34,107],"class_list":["post-5797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-strategy-tips","category-trends-insights","tag-youtube","tag-tubebuddy","tag-ads","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Ads: Everything You Need to Know | Tubebuddy<\/title>\n<meta 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