Due to its extensive reach<\/a> and popularity, a YouTube marketing strategy seems like a no-brainer inclusion in any campaign. However, less than 10% of businesses have their own channel<\/a>, according to Brand Watch. That makes YouTube one of the most valuable, untapped marketing platforms available today. <\/p>\n\n\n\n If you’re one of the many business owners or marketers who hasn’t yet taken advantage of YouTube, today is the day to get started. The platform requires minimal investment, precision targeting, simple viewer-to-consumer paths, built-in ROI tracking, and greater ad reach for 18- to 49-year-olds than all cable networks combined<\/a>. In addition, it’s a great place for potential markets to better understand you and your brand. <\/p>\n\n\n\n And if you’re needing some inspiration before you get going, we’ve got you covered. Read on for examples of various brands across the industry that all use YouTube to connect with their target audience and gain brand recognition.<\/p>\n\n\n\n Let’s take a quick look at some YouTube usage stats: <\/p>\n\n\n\n That’s a lot of traffic. It’s also true that there’s a lot of noise on the platform, with 500 hours of video being uploaded every minute<\/a>. And while every brand must find their own way to cut through all that noise, there are consistent lessons to be pulled from the most successful YouTube marketers.<\/p>\n\n\n\n Now on to the examples.<\/p>\n\n\n\n @patagonia | 441K subscribers | 1.5K videos<\/p>\n\n\n\n Now declaring Earth as their only shareholder, Patagonia<\/a> is noted for their devotion to giving back to the planet. Rarely have they strayed from their mission. Patagonia knows their most loyal audience cares about environmental preservation. They have successfully built their YouTube channel, and garnered well over 100 million views, via campaigns that focus on activism and sustainability. Their content ranges from simple videos of their Fair Trade Certified products to documentary projects like Artifishal<\/a>, a film about the fight for the future of wild fish and the ecosystems that support them.<\/p>\n\n\n\n @redbull | 13.3M subscribers | 6K videos<\/p>\n\n\n\n Red Bull<\/a>\u2019s YouTube marketing strategy has translated to over 13 million subscribers and more than 5.2 billion views. They know what their audience wants and their content delivers it. Over and over again. It is no coincidence that over the years, Red Bull has become synonymous with extreme stunts and sports. From parkour races<\/a> to a world record supersonic freefall<\/a>, the channel solidifies Red Bull as a lifestyle.<\/p>\n\n\n\n @GoPro | 11M subscribers | 2.6K videos<\/a><\/p>\n\n\n\n Boasting 3.5 billion views, GoPro<\/a>\u2019s YouTube channel showcases their mission to encourage people to share and relive their experiences to make life more meaningful and fun. While continually showcasing the capabilities of their cameras, GoPro’s YouTube marketing strategy mines the depths of user-generated content. The GoPro awards program offers ongoing challenges that tap into its community and supply a steady stream of quality content in exchange for gear, exposure, and cash. For their most recent Million Dollar Challenge<\/a>, GoPro received tens of thousands of submissions, all shot on their latest camera, the HERO11 Black.<\/p>\n\n\n\n But you don’t have to be a household name to become one. Take the YouTube marketing strategies of these growing brands as inspiration:<\/p>\n\n\n\n @Blendtec | 848K subscribers | 187 videos | nearly 300M views<\/p>\n\n\n\n Several years ago, Blendtec<\/a> was trying to shift from a solely B2B blender product to a B2C one. But without the luxury of a sizable marketing budget. After the viral spread of their “Will It Blend?” series, which featured the company founder pulverizing all sorts of items in their blender, BlendTec\u2019s site traffic increased by 650% and sales increased five-fold<\/a> over previous record revenues. <\/p>\n\n\n\n @Purple | 183K subscribers | 135 videos | nearly 900M views<\/p>\n\n\n\n Mattress startup Purple experiments relentlessly. Their strategy is to hook their audience, present a problem their product can solve, then guide them through the decision-making process towards consideration. Also, they don\u2019t run unskippable video ads<\/a>, preferring that their audience “opt in” to the experience. \u201cIf you give consumers autonomy to interact with an ad on their terms, it leads to better outcomes rather than us dictating what their next behavior needs to be,\u201d Rob Towne, then Director of Performance Marketing, told Ad Exchanger<\/a>.<\/p>\n\n\n\n @squarespace | 97.7K subscribers | 217 videos | over 350M views<\/a><\/a><\/p>\n\n\n\n Founded nearly two decades ago, the website builder has a history of helping artists and entrepreneurs easily create websites. But recently, Squarespace began targeting creators directly, educating them on the relationship of content and commerce. The results are inspiring more creators to become entrepreneurs. Similar to GoPro, Squarespace is also pulling user-generated content into the YouTube marketing strategy by encouraging creators to post and \u201ctell [their] progression story.<\/a>\u201d <\/p>\n\n\n\n If you’re just getting going on your YouTube marketing strategy, here are some tips to steer you in the right direction.<\/p>\n\n\n\n While you may not yet be Patagonia, Red Bull, or GoPro, you can grow to understand and connect with your audience just as well. Today is the day to get started and we’re here to help<\/a>.<\/p>\n\n\n \n Give your YouTube channel the upper hand and easily optimize for more views, more subs, and more of every metric that matters.\n <\/p>\n \n\n Brands That Are Succeeding<\/h2>\n\n\n\n
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What They Have in Common:<\/h4>\n\n\n\n
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PATAGONIA<\/a><\/h2>\n\n\n\n
![\"Patagonia](\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/11\/shutterstock_2152777969-1024x683.jpg\")
<\/figure>\n\n\n\nRED BULL<\/a><\/h2>\n\n\n\n
![\"Red](\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/10\/maxresdefault-1024x576.jpg\" "\\"\\"")
<\/figure><\/div>\n\n\n\nGOPRO<\/a><\/h2>\n\n\n\n
![\"GoPro](\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/10\/maxresdefault-1-1024x576.jpg\" "\\"\\"")
<\/figure><\/div>\n\n\n\nNow those are some pretty hefty examples…<\/h2>\n\n\n\n
BLENDTEC<\/a><\/h2>\n\n\n\n
![\"Blendtec](\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/11\/GO_GreenSmothie_1800x1800-1024x711.jpg\")
<\/figure>\n\n\n\nPURPLE<\/a><\/h2>\n\n\n\n
![\"Purple](\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/11\/1600px-Purple_Complete-Comfort_Day1_0571_V1.jpg\")
<\/figure>\n\n\n\nSQUARESPACE<\/a><\/h2>\n\n\n\n
![\"Squarespace](\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/11\/Review-of-the-Squarespace-Easy-to-Use-Website-Builder-1024x591.png\")
<\/figure>\n\n\n\nYouTube Marketing Strategy for Your Brand<\/h2>\n\n\n\n
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<\/div>\n ![](\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/08\/tubebuddy_by_BENlabs_logo_on_dark_bg.svg\"){kind=logo}
\n <\/header>\n \n\n \n \n\n \n Get an unfair advantage on YouTube\n <\/h3>\n \n \n\n
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