{"id":5187,"date":"2022-07-01T13:54:00","date_gmt":"2022-07-01T20:54:00","guid":{"rendered":"https:\/\/www.tubebuddy.com\/?p=5187"},"modified":"2024-10-25T05:02:14","modified_gmt":"2024-10-25T12:02:14","slug":"youtube-gen-z","status":"publish","type":"post","link":"https:\/\/www.tubebuddy.com\/blog\/youtube-gen-z\/","title":{"rendered":"YouTube and Gen Z: What 18 to 24 Year-Olds are Watching Right Now"},"content":{"rendered":"\n<style>\n.entry-content {\nmargin-top: -3em !important;\n}\n\/* Hide built in feature image *\/\n.post-tb-main__image {\ndisplay: none !important;\n}\n<\/style>\n\n\n\n<p>While pop culture content has always been a big hit on the platform, YouTube has some insights into what content is appealing to Gen Z right now.<\/p>\n\n\n\n<p>Viewers between 18 and 24 are still invested in entertainment and other popular content but resonate more <strong>with creators publishing content relevant to their interests.&nbsp;<\/strong><\/p>\n\n\n\n<p>YouTube&#8217;s <a href=\"https:\/\/blog.youtube\/culture-and-trends\/culture-trends-report-gen-z-multiformat-shorts-creator-pop-culture\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Culture and Trends blog post<\/a> notes that 65% of Gen Z respondents to numerous surveys have grown up on big viral content &#8220;moments.&#8221; Now they prefer discussing trends that are more central to their lives.<\/p>\n\n\n\n<p>This generation&#8217;s tweens and twenty-somethings have grown up with the Internet, including social video, and are skewing towards much more personalized media that talks directly to their issues and interests.&nbsp;<\/p>\n\n\n\n<p>While viral mega-clips are going nowhere, the real engagement and bricks-and-mortar of building a community lie in a more authentic and relatable approach. YouTube notes that:<\/p>\n\n\n\n<p><em>\u201cIndividual viral videos that broke through in the past are becoming increasingly less central to trends in a world where audiences and creators prioritize moments that matter to them and their lives.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gen-z-youtube-viewers-want-the-personal-touch\">Gen Z <strong>YouTube Viewers Want the Personal Touch<\/strong><\/h2>\n\n\n\n<p>In 2022, the online video community has more consumers, creators, and content than ever before. Creators are posting long and short-form content across various platforms and finding engaged subscribers, followers, and communities along the way.&nbsp;<\/p>\n\n\n\n<p>On YouTube, it\u2019s becoming a strategy for a single channel to consolidate different formats like long-form, short-form, and live streaming.&nbsp;<\/p>\n\n\n\n<p>YouTube confirms that both Gen Z creators and viewers are more aware than ever of the impact of video and the evolution of trends on their demographic.<\/p>\n\n\n\n\n\n<p>Digital culture is now all about personally-relevant content. Sixty-five percent of Gen Z responders confirmed that content that resonates with them on a personal level is much more important than trending or viral content.<\/p>\n\n\n\n<p>Post-millennials also place greater importance on their mental health and turn to content that soothes or comforts them. 83% of Gen Z respondents like to chill with ASMR or lo-fi background music from so-called \u201ccomfort creators.\u201d<\/p>\n\n\n\n<p>YouTube<em> <\/em>conducted multiple surveys in more than ten countries and analyzed hundreds of trends to find the impact video has on today\u2019s 18 to 24-year-olds.&nbsp;<\/p>\n\n\n\n<p>The data provides some real-time feedback for creators who want to build more of a solid connection with their audience. You don\u2019t have to constantly chase virality. You can build success by creating content your viewers care about because it means something to them.&nbsp;<\/p>\n\n\n\n<div style=\"background-color:#f2f2f2;color:#32373c\" class=\"wp-block-genesis-blocks-gb-profile-box square gb-has-avatar gb-font-size-18 gb-block-profile gb-profile-columns\"><div class=\"gb-profile-column gb-profile-avatar-wrap\"><div class=\"gb-profile-image-wrap\"><figure class=\"gb-profile-image-square\"><img fetchpriority=\"high\" decoding=\"async\" width=\"225\" height=\"225\" class=\"gb-profile-avatar wp-image-2069\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2021\/11\/cm.jpeg\" alt=\"Carla Marshall Author\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2021\/11\/cm.jpeg 225w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2021\/11\/cm-150x150.jpeg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure><\/div><\/div><div class=\"gb-profile-column gb-profile-content-wrap\"><h2 class=\"gb-profile-name\" style=\"color:#32373c\">Carla Marshall<\/h2><p class=\"gb-profile-title\" style=\"color:#32373c\">Carla Marshall is the Content Marketing Manager at TubeBuddy. She has 11+ years of experience in video marketing, social media management, content marketing, DRM, &amp; SEO<\/p><div class=\"gb-profile-text\"><\/div><ul class=\"gb-social-links\"><\/ul><\/div><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>What is Gen Z watching on YouTube at the moment. The platform has a handy creator to let us know.<\/p>\n","protected":false},"author":13,"featured_media":5188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","tubebuddy_blocks_plugin_header_layout":"","footnotes":""},"categories":[7],"tags":[17,90],"class_list":["post-5187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-news","tag-youtube","tag-gen-z","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube and Gen Z: What Creators Need to Know | TubeBuddy<\/title>\n<meta name=\"description\" content=\"Discover how Gen Z interacts with YouTube. 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