{"id":5011,"date":"2022-06-22T09:09:26","date_gmt":"2022-06-22T16:09:26","guid":{"rendered":"https:\/\/www.tubebuddy.com\/?p=5011"},"modified":"2024-10-25T04:19:00","modified_gmt":"2024-10-25T11:19:00","slug":"youtube-sponsored-content","status":"publish","type":"post","link":"https:\/\/www.tubebuddy.com\/blog\/youtube-sponsored-content\/","title":{"rendered":"Why YouTube Creators Need to Disclose Sponsored Content"},"content":{"rendered":"\n<style>\n.entry-content {\nmargin-top: -3em !important;\n}\n\/* Hide built in feature image *\/\n.post-tb-main__image {\ndisplay: none !important;\n}\n<\/style>\n\n\n\n<p>One of the most critical connections between creators and their audience is trust.&nbsp; When an audience believes the video they are watching is a genuinely honest review or promotion, it carries much more weight than if it were just a paid advertisement.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Publishing a video that feels genuine, but is, in fact, a paid opinion or advertisement, could potentially make a lot more money for both the creator and the advertiser.&nbsp;<\/p>\n\n\n\n<p>It is misleading and dishonest to the viewer if it isn\u2019t evident that it is a paid endorsement.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ftc-to-creators-always-disclose-sponsored-content\"><strong>FTC to Creators: Always Disclose Sponsored Content<\/strong>!<\/h2>\n\n\n\n<p>In the U.S., the FTC (Federal Trade Commission) has pretty strict guidelines for online creators and transparency around sponsored content and brand deals.<\/p>\n\n\n\n<p>The guiding principle of its rulings is centered on the idea that a paid advertisement or the opinion of an employee should be disclosed as such to allow the consumers to make an honest decision about their purchases.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Endorsements must be truthful and not misleading<\/strong>. You can\u2019t make claims about a product that has proof you don\u2019t have. Both the advertiser and endorser could be held responsible for a deceptive endorsement.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Testimonials claiming specific results generally mean the endorser\u2019s experience is what other people can expect. <\/strong>Either has to prove to back up results OR clearly disclose expected results for most people.&nbsp; It\u2019s not ok to just make blanket statements like \u201cresults may vary.\u201d<\/li>\n\n\n\n<li><strong>It is the law and has always been the law<\/strong> that any connection between an endorser and an advertiser must be disclosed. This is defined as any connection between the endorser and \u201cseller\u201d that could impact the opinion of the endorsement.<\/li>\n<\/ol>\n\n\n\n<p>If you are getting paid or getting products or services in exchange for your thoughts on a product, your relationship should be disclosed. They are required when endorsing a product is something that should always be done. You can take a deeper dive into the <a href=\"https:\/\/www.ftc.gov\/business-guidance\/advertising-marketing\/endorsements-influencers-reviews\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">FTC policies here.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-disclose-sponsored-content-on-youtube\"><strong>How to Disclose Sponsored Content on YouTube<\/strong><\/h2>\n\n\n\n<p>If you\u2019ve recently uploaded a video to YouTube, you will have seen a section on the upload page to declare whether the video is part of a \u201cPaid Promotion.\u201d In this instance, this can mean that the creator received either money or goods from the brand or sponsor.<\/p>\n\n\n\n<p>If you miss this step, it\u2019s effortless to edit your video, so YouTube knows it\u2019s sponsored. You just need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign in to YouTube Studio<\/li>\n\n\n\n<li>Select Content from the left-hand menu<\/li>\n\n\n\n<li>Click the video you\u2019d like to edit.<\/li>\n\n\n\n<li>Select More options.&nbsp;<\/li>\n\n\n\n<li>Check the box next to \u201cMy video contains paid promotion like a product placement, sponsorship, or endorsement.\u201d<\/li>\n\n\n\n<li>Save<\/li>\n<\/ul>\n\n\n\n<p>Whenever you mark your video as containing a paid promotion, YouTube automatically shows your viewers a disclosure message for 10 seconds at the beginning of the video like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"143\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/06\/YouTube-Paid-Promotion-1024x143.png\" alt=\"\" class=\"wp-image-5013\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/06\/YouTube-Paid-Promotion-1024x143.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/06\/YouTube-Paid-Promotion-300x42.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/06\/YouTube-Paid-Promotion-768x108.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/06\/YouTube-Paid-Promotion.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can also disclose a brand deal upfront in your video.&nbsp; Convey your message&nbsp;clearly and out loud, and be honest about your connection.&nbsp; Yes, it may impact the views you get and your ability to maintain audience retention, but transparency and honesty will make you completely covered.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A loyal fan base should understand that you have to pay the bills and will generally reward you for your honesty.&nbsp; Explain to them that paid advertisements enable you to make the great content they love.&nbsp;<\/p>\n\n\n\n<p>You can, and should, also disclose any sponsorship deals in your description box. Many creators who are reviewing products or services go as far as adding a prominent disclaimer to the FTC that the video is NOT sponsored. That\u2019s how much they want to stay out of trouble:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"107\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/06\/FTC-Disclaimer-1024x107.png\" alt=\"\" class=\"wp-image-5014\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/06\/FTC-Disclaimer-1024x107.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/06\/FTC-Disclaimer-300x31.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/06\/FTC-Disclaimer-768x80.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/06\/FTC-Disclaimer.png 1512w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dishonesty around sponsorship deals can not only offend YouTube viewers, but it could also scare off potential advertisers who wish to minimize their risk of an FTC probe.<\/p>\n\n\n\n<p>Advertisers and brands also have a clear responsibility to enforce FTC policies, but creators need to follow the proper guidelines or risk getting their fingers burned.<\/p>\n\n\n\n<p>Working with a brand on sponsored content is a very lucrative revenue stream for many creators. Just be open about your collaboration, and you\u2019ll be fine. For more information, <a href=\"https:\/\/support.google.com\/youtube\/answer\/154235#notify&amp;zippy=%2Cdo-i-need-to-tell-youtube-if-a-video-has-a-paid-product-placement-endorsement-or-other-commercial-relationship\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube has all you need to know.<\/a><\/p>\n\n\n\n<div style=\"background-color:#f2f2f2;color:#32373c\" class=\"wp-block-genesis-blocks-gb-profile-box square gb-has-avatar gb-font-size-18 gb-block-profile gb-profile-columns\"><div class=\"gb-profile-column gb-profile-avatar-wrap\"><div class=\"gb-profile-image-wrap\"><figure class=\"gb-profile-image-square\"><img decoding=\"async\" width=\"225\" height=\"225\" class=\"gb-profile-avatar wp-image-2069\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2021\/11\/cm.jpeg\" alt=\"Carla Marshall Author\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2021\/11\/cm.jpeg 225w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2021\/11\/cm-150x150.jpeg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure><\/div><\/div><div class=\"gb-profile-column gb-profile-content-wrap\"><h2 class=\"gb-profile-name\" style=\"color:#32373c\">Carla Marshall<\/h2><p class=\"gb-profile-title\" style=\"color:#32373c\">Carla Marshall is the Content Marketing Manager at TubeBuddy. She has 10+ years of experience in video marketing, social media management, content marketing, DRM, &amp; SEO<\/p><div class=\"gb-profile-text\"><\/div><ul class=\"gb-social-links\"><\/ul><\/div><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Are you declaring all your sponsored content or brand deals on your YouTube videos? Here\u2019s why you should.<\/p>\n","protected":false},"author":13,"featured_media":5012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","tubebuddy_blocks_plugin_header_layout":"","footnotes":""},"categories":[23],"tags":[46,88,89],"class_list":["post-5011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-monetization","tag-ftc","tag-sponsored-content","tag-brand-deals","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sponsored Content on YouTube: How to Get Started | TubeBuddy<\/title>\n<meta name=\"description\" content=\"Ready to start with YouTube sponsorships? Learn the ins and outs of creating sponsored content, securing deals, and growing your channel\u2019s income.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tubebuddy.com\/blog\/youtube-sponsored-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why YouTube Creators Need to Disclose Sponsored Content\" \/>\n<meta property=\"og:description\" content=\"Ready to start with YouTube sponsorships? Learn the ins and outs of creating sponsored content, securing deals, and growing your channel\u2019s income.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tubebuddy.com\/https:\/\/www.tubebuddy.com\/blog\/youtube-sponsored-content\/\" \/>\n<meta property=\"og:site_name\" content=\"TubeBuddy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tubebuddy\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-22T16:09:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-25T11:19:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/06\/Why-YouTube-Creators-Need-to-Disclose-Sponsored-Content-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carla Marshall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Carla_Marshall\" \/>\n<meta name=\"twitter:site\" content=\"@TubeBuddy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carla Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tubebuddy.com\/blog\/youtube-sponsored-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tubebuddy.com\/blog\/youtube-sponsored-content\/\"},\"author\":{\"name\":\"Carla Marshall\",\"@id\":\"https:\/\/www.tubebuddy.com\/#\/schema\/person\/14f184ff6d2400e16b62dbba7a72c1b9\"},\"headline\":\"Why YouTube Creators Need to Disclose Sponsored Content\",\"datePublished\":\"2022-06-22T16:09:26+00:00\",\"dateModified\":\"2024-10-25T11:19:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tubebuddy.com\/blog\/youtube-sponsored-content\/\"},\"wordCount\":747,\"publisher\":{\"@id\":\"https:\/\/www.tubebuddy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tubebuddy.com\/blog\/youtube-sponsored-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/06\/Why-YouTube-Creators-Need-to-Disclose-Sponsored-Content-scaled.jpg\",\"keywords\":[\"FTC\",\"Sponsored content\",\"brand deals\"],\"articleSection\":[\"Monetization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tubebuddy.com\/blog\/youtube-sponsored-content\/\",\"url\":\"https:\/\/www.tubebuddy.com\/blog\/youtube-sponsored-content\/\",\"name\":\"Sponsored Content on YouTube: How to Get Started | TubeBuddy\",\"isPartOf\":{\"@id\":\"https:\/\/www.tubebuddy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tubebuddy.com\/blog\/youtube-sponsored-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tubebuddy.com\/blog\/youtube-sponsored-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/06\/Why-YouTube-Creators-Need-to-Disclose-Sponsored-Content-scaled.jpg\",\"datePublished\":\"2022-06-22T16:09:26+00:00\",\"dateModified\":\"2024-10-25T11:19:00+00:00\",\"description\":\"Ready to start with YouTube sponsorships? 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