{"id":4894,"date":"2022-06-02T10:08:54","date_gmt":"2022-06-02T17:08:54","guid":{"rendered":"https:\/\/www.tubebuddy.com\/?p=4894"},"modified":"2024-10-25T04:15:28","modified_gmt":"2024-10-25T11:15:28","slug":"youtube-advertiser-friendly","status":"publish","type":"post","link":"https:\/\/www.tubebuddy.com\/blog\/youtube-advertiser-friendly\/","title":{"rendered":"How Can YouTube Creators Stay Advertiser-Friendly?\ufffc"},"content":{"rendered":"\n<style>\n.entry-content {\nmargin-top: -3em !important;\n}\n\/* Hide built in feature image *\/\n.post-tb-main__image {\ndisplay: none !important;\n}\n<\/style>\n\n\n\n<p>When you\u2019ve worked hard to be accepted into <a href=\"https:\/\/www.tubebuddy.com\/blog\/youtube-partner-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube\u2019s Partner Program<\/a>, the last thing you want to do is risk your content being flagged as inappropriate for viewers. <\/p>\n\n\n\n<p>YouTube has some pretty strict guidelines in place to ensure that creators aren\u2019t publishing the type of content advertisers don\u2019t want their brands associated with.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/youtube\/answer\/6162278\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube&#8217;s advertiser-friendly content guidelines<\/a> leave little wiggle room as to what kinds of content can and can not be monetized on the platform. YouTube introduced the Self Certification system for creators to clarify the content of a video they are about to publish. If the content is entirely safe for advertisers, creators just need to answer one question. However, if the subject matter might trigger a demonetization warning, creators must select from preset options to provide more details to YouTube.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-youtube-s-self-certification-option-for-creators\"><strong>YouTube\u2019s Self Certification Option for Creators<\/strong><\/h2>\n\n\n\n<p>After a video is uploaded, YouTube will automatically screen it and ask you to self-certify that the content is advertiser-friendly. If the platform&#8217;s rating matches that of the creator, it&#8217;s all good. However, if it doesn&#8217;t match, it will cause issues about how trustworthy the creator is.<\/p>\n\n\n\n<p>On your content dashboard in YouTube Studio, YouTube will mark your video with an icon to confirm the status of monetization opportunities. Here&#8217;s what each icon means:<\/p>\n\n\n\n<p><strong>Green:<\/strong> Monetization is confirmed, and the video is ready to publish.<\/p>\n\n\n\n<p><strong>Yellow: <\/strong>Your content can run no or limited ads from all advertisers. You can either publish, edit the video and reupload it, or request a human review of your content.<\/p>\n\n\n\n<p><strong>Red: <\/strong>The video can\u2019t be monetized because there\u2019s a copyright claim against it.<\/p>\n\n\n\n<p>YouTube gives a rundown of the types of content that will net you the \u201cYellow Icon\u201d with clarifications as to what you can post and still keep the \u201cGreen Icon\u201d \u2013 or \u201cLimited or No Ads\u201d and \u201cMonetized with Ads,\u201d respectively. Here\u2019s your handy guide on the content you need to think twice about Creating. You can also get more information on the guidelines from YouTube itself:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"YouTube Self-Certification Program for Monetizing Creators\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/bK2xupRNgaU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-youtube-advertiser-guidelines-for-2022\"><strong>YouTube Advertiser Guidelines for 2022<\/strong><\/h2>\n\n\n\n<p><strong>Sensitive Events:<\/strong><\/p>\n\n\n\n<p>War, death, tragedy \u2013 Videos on these topics will be <strong>Yellow<\/strong>.<\/p>\n\n\n\n<p>Mass shootings, bombings \u2013 Videos on these topics will be <strong>Yellow.<\/strong><\/p>\n\n\n\n<p><strong>Controversial Issues:<\/strong><\/p>\n\n\n\n<p>Political conflicts, terrorism, extremism \u2013 Videos on these topics will be <strong>Yellow.<\/strong><\/p>\n\n\n\n<p>Sexual abuse &#8211; Videos on this topic will be <strong>Yellow<\/strong>.<\/p>\n\n\n\n<p><strong>Recreational Drug Use and Abuse:<\/strong><\/p>\n\n\n\n<p>\u201cRecreational Drugs\u201d were defined as \u201cDrugs that can alter your mental state or give you a high.\u201d Videos that promote recreational drugs or substances facilitate services for providing them, or instructional content for using, purchasing, or taking recreational drugs will be <strong>Yellow<\/strong>.<\/p>\n\n\n\n<p><strong>Tobacco:<\/strong><\/p>\n\n\n\n<p>Videos promoting any sort of tobacco product or any simulation tobacco product such as e-cigarettes (vaping), etc., will be <strong>Yellow<\/strong>.<\/p>\n\n\n\n<p><strong>Weapons-Related Content, Specifically Firearms:<\/strong><\/p>\n\n\n\n<p>Any videos selling firearms or facilitating the sale of firearms (telling you where or how to buy them) will be <strong>Yellow.<\/strong><\/p>\n\n\n\n<p>Instructional videos on how to assemble firearms will be <strong>Yellow.<\/strong><\/p>\n\n\n\n<p>It was clarified that this does NOT apply to gaming content! Gaming content mentioning in-game weapons will be <strong>Green.<\/strong><\/p>\n\n\n\n<p><strong>Advertiser Guidelines About Harmful &amp; Dangerous Acts:<\/strong><\/p>\n\n\n\n<p>This includes pranks, challenges, dares, stunts, etc.&nbsp;<\/p>\n\n\n\n<p>Pranks involving or relating to suicide, death, or terrorism (such as bomb scares) will be <strong>Yellow.<\/strong><\/p>\n\n\n\n<p><strong>Body Modifications:<\/strong><\/p>\n\n\n\n<p>Videos with invasive medical procedures will be <strong>Yellow.&nbsp;<\/strong><\/p>\n\n\n\n<p>If it\u2019s a basic injection, pimple popping, or ingrown toenail removal, the video will be <strong>Green<\/strong>, but full-on surgeries or mutilations are not allowed.<\/p>\n\n\n\n<p><strong>Content that Shows or Promotes Harm to Oneself or Others<\/strong> will be <strong>Yellow.<\/strong> This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Suicide<\/li><li>Domestic violence<\/li><li>Cannibalism<\/li><\/ul>\n\n\n\n<p><strong>Depictions of Physical Harm:<\/strong><\/p>\n\n\n\n<p>Videos that showcase acts \u201cnot to be imitated\u201d (\u201cdon\u2019t try this at home, kids!\u201d) will be <strong>Yellow.<\/strong> This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ingesting dangerous substances<\/li><li>Binge drinking<\/li><\/ul>\n\n\n\n<p>Other dangerous challenges cannot be monetized and will be <strong>Yellow.<\/strong><\/p>\n\n\n\n<p><strong>Videos that Convey Dangerous Medical Information<\/strong> will be <strong>Yellow<\/strong>. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cAnti-vax\u201d content<\/li><li>Aids-denialist content<\/li><li>Non-medical treatments to cure incurable diseases (such as some sort of herb supplement or pill that will \u201ccure cancer\u201d)<\/li><li>Videos that imply serious medical conditions don\u2019t exist or are a hoax<\/li><li>Despite being proven by a large body of scientific work, content that focuses on denying or claiming medical conditions or diseases don\u2019t exist will not be monetized.&nbsp;<\/li><li>Content that threatens or advocates for actual bodily harm towards oneself or others (or a group of people) cannot be monetized and will be Yellow.<\/li><\/ul>\n\n\n\n<p><strong>Hateful Content:<\/strong><\/p>\n\n\n\n<p>These types of videos are not able to be monetized and will be <strong>Yellow:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Videos that promote discrimination<\/li><li>Videos that seek to disparage an individual or group<\/li><li>Videos that promote terrorism<\/li><\/ul>\n\n\n\n<p><strong>Incendiary or Demeaning Content<\/strong>:<\/p>\n\n\n\n<p>Videos that shame or insult an individual or group will be <strong>Yellow. <\/strong>This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cDiss tracks.\u201d Some \u201cdiss\u201d content <em>can<\/em> be monetized and will be <strong>Green<\/strong>, but if the track is purely incendiary and demeaning, making personal attacks against someone, the video will be <strong>Yellow<\/strong>.<\/li><li>Satirical content <em>can<\/em> be monetized, but context matters a lot.&nbsp;<\/li><\/ul>\n\n\n\n<p>Videos that harass, intimidate or bully an individual or group will be <strong>Yellow.<\/strong><\/p>\n\n\n\n<p><strong>Videos that single someone out for harassment, insult, or encourage followers to harass them<\/strong> cannot be monetized. Videos focused on personal attacks and slander will be <strong>Yellow.<\/strong><\/p>\n\n\n\n<p><strong>Inappropriate Language:<\/strong><\/p>\n\n\n\n<p>Profanity is a gray area for monetization, so YouTube clarifies the policy. For a video to be monetized and <strong>Green<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>There should be no profanity within the first 30 seconds of the video.<\/li><li>There should be no profanity in the title or thumbnail.<\/li><li>The level and strength of the profanity matter.<\/li><li>Strong derogatory language cannot be monetized.<\/li><li>Racial or other discriminatory slurs cannot be monetized.<\/li><\/ul>\n\n\n\n<p><strong>Adult Themes In Family Content:<\/strong><\/p>\n\n\n\n<p>Content involving known cartoon, child-friendly, or actually-a-child characters performing sexual, disgusting, violent, dangerous, or distasteful acts cannot be monetized and will be <strong>Yellow<\/strong>.<\/p>\n\n\n\n<p><strong>Advertiser Guidelines Around Adult Content:<\/strong><\/p>\n\n\n\n<p>Sexually-suggestive or sexually-explicit content will be <strong>Yellow.<\/strong> This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Graphically sexual acts with the intent to arouse<\/li><li>Content where the focal point of nudity<\/li><li>Content involving sex toys or sexual devices<\/li><li>If your video is about the \u201cstory of your first time\u201d and dives into details of the actual sexual act, it cannot be monetized.<\/li><li>Content promoting sexual acts in exchange for compensation<\/li><li>Content related to the sex industry itself<\/li><\/ul>\n\n\n\n<p><strong>Videos focusing on \u201csexually-gratifying content\u201d<\/strong><strong><em> <\/em><\/strong><strong>will be Yellow. This includes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Videos that focus on or attempt to arouse based on fetishes<\/li><li>Sensationalist material about sex or sex scandals<\/li><li>Explicit audio with the intent of sexual arousal<\/li><li>Body art focused on nudity<\/li><li>Other Explicit Material:<\/li><\/ul>\n\n\n\n<p>Pornography and other directly-explicit material cannot be monetized and will be <strong>Yellow.<\/strong><\/p>\n\n\n\n<p>Educational content can be <strong>Green<\/strong> but don\u2019t go beyond what might appear in a high-school textbook, or the content will be bumped to Yellow status.<\/p>\n\n\n\n<p><strong>Violence:<\/strong><\/p>\n\n\n\n<p>Gruesome, graphic, disgusting accounts or imagery will be <strong>Yellow<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>No blood, guts, gore, sexual fluids, human or animal waste, crime scene, or accident-related photos where the focus is on the gore or outcome of violence.<\/li><li>Acts of violence:<\/li><li>Accounts or images of shootings<\/li><li>Videos that promote animal violence<\/li><li>Physical fights<\/li><li>Raw footage of war casualties<\/li><\/ul>\n\n\n\n<p>We highly recommend you keep up with these YouTube guidelines, so you don\u2019t miss any opportunities to make money from YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to make money from YouTube advertiser revenue share, you stay within these guidelines.<\/p>\n","protected":false},"author":13,"featured_media":4896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","tubebuddy_blocks_plugin_header_layout":"","footnotes":""},"categories":[23],"tags":[17,22],"class_list":["post-4894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-monetization","tag-youtube","tag-advertising","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertiser-Friendly YouTube Content Tips | TubeBuddy<\/title>\n<meta name=\"description\" content=\"Discover what makes YouTube content advertiser-friendly. Learn key tips to keep your videos eligible for monetization and maximize ad revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tubebuddy.com\/blog\/youtube-advertiser-friendly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can YouTube Creators Stay Advertiser-Friendly?\ufffc\" \/>\n<meta property=\"og:description\" content=\"Discover what makes YouTube content advertiser-friendly. 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