{"id":2022,"date":"2024-01-17T16:13:53","date_gmt":"2024-01-17T23:13:53","guid":{"rendered":"\/?p=2022"},"modified":"2024-11-06T09:00:07","modified_gmt":"2024-11-06T16:00:07","slug":"a-b-testing-youtube-ctr","status":"publish","type":"post","link":"https:\/\/www.tubebuddy.com\/blog\/a-b-testing-youtube-ctr\/","title":{"rendered":"YouTube Thumbnail A\/B Test: The Key to Killer CTR"},"content":{"rendered":"\n<style>\n.entry-content {\nmargin-top: -3em !important;\n}\n\/* Hide built in feature image *\/\n.post-tb-main__image {\ndisplay: none !important;\n}\n<\/style>\n\n\n\n<p>Running a YouTube thumbnail A\/B test \u2014 AKA a YouTube thumbnail split test \u2014 is key to understanding which thumbnails drive traffic to your videos. Understanding which thumbnails drive traffic to your videos is key to&#8230; well, driving more traffic to your videos. <\/p>\n\n\n\n<p>You may have heard rumblings that YouTube is working on its own YouTube thumbnail A\/B testing option but YouTube creators who are A\/B testing thumbnails today have a clear competitive advantage. TubeBuddy YouTube A\/B testing is here to help. With a <a href=\"https:\/\/www.tubebuddy.com\/pricing\">TubeBuddy Legend<\/a> license, you can start testing to find your best thumbnails today.<\/p>\n\n\n<section class=\"blog-cta-global\">\n    <div><\/div>\n    <article>\n        <header>\n<!--DONT EDIT THIS IMAMGE-->\n            <img decoding=\"async\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/08\/tubebuddy_by_BENlabs_logo_on_dark_bg.svg\" \/>\n        <\/header>\n        \n<!--EDIT INFO FROM HERE DOWN-->\n        \n        \n<!--HEADER-->\n        <h3>\n            Get an unfair advantage on YouTube\n        <\/h3>\n        \n        \n<!--DESCRIPTION-->\n        <p>\n            Give your YouTube channel the upper hand and easily optimize for more views, more subs, and more of every metric that matters.\n        <\/p>\n        \n<!--CTA LINK &amp; TEXT-->\n        <section>\n            \n    <!--LINK-->\n            <a href=\"https:\/\/www.tubebuddy.com\/pricing?utm_source=site&amp;utm_medium=blog&amp;utm_campaign=blog-cta&amp;utm_id=standard-cta\">\n                \n    <!--TEXT-->\n                get started\n            <\/a>\n        <\/section>\n        \n<!--BOTTOM IMAGE (REMOVE SRC IF NONE)-->\n  \n     <img \/> \n   \n        \n    <\/article>\n<\/section>\t\t<style>.blog-cta-global{\n    width: 100%;\n    max-width: 800px!important;\n    border-radius: 12px;\n    box-shadow: rgba(0, 0, 0, 0.1) 0px 4px 12px;\n    background-image: url('https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/08\/bg_triangle_green_light_gray-1.png');\n    position: relative;\n    background-size: 300px;\n    background-repeat: repeat;\n    caret-color: transparent;\n}\n\n.blog-cta-global div{\n    position: absolute;\n    height: 100%;\n    width: 100%;\n    background: red;\n    border-radius: 12px;\n    background: linear-gradient(#fafaff, rgba(250,250,255,0.80));\n    z-index: 2;\n}\n.blog-cta-global article{\n  position: relative;\n  z-index: 3;\n  padding-bottom: 5%;\n}\n.blog-cta-global header{\n    background: #0c1942;\n    display: flex;\n    justify-content: center;\n    border-top-left-radius: 12px;\n    border-top-right-radius: 12px;\n    padding: 10px;\n}\n.blog-cta-global header img{\n    width: 180px!important;\n}\n.blog-cta-global article h3{\n    margin: auto;\n    text-align: center;\n    width: 85%;\n    font-size: 40px;\n    padding: 20px;\n}\n.blog-cta-global article p{\n    margin: auto;\n    text-align: center;\n    width: 85%;\n    font-size: 25px;\n    padding-bottom: 20px;\n}\n\n.blog-cta-global article a{\n    padding: 15px 30px;\n    background: #4BEAD7;\n    color: black;\n    margin: auto;\n    font-weight: 600;\n    border-radius: 100px;\n}\n\n.blog-cta-global article section{\n    display: flex;\n    justify-content: center;\n    margin-bottom: 30px;\n}    \n.blog-cta-global article img{\n    width: 80%;\n    display: flex;\n    margin: auto;\n}\n\n@media only screen and (max-width: 475px)  {\n    .blog-cta-global article h3{\n        font-size: 30px;\n        width: 100%;\n    }\n    .blog-cta-global article p{\n        font-size: 20px;\n    }\n}<\/style>\n\t\t\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-secret-to-youtube-ctr-success-a-killer-custom-thumbnail\"><strong>The Secret to YouTube CTR Success: A Killer Custom Thumbnail<\/strong><\/h2>\n\n\n\n<p>The main factor for getting your videos discovered on YouTube and getting more traffic is click-through rate (CTR). And your thumbnail is <strong><em>directly related<\/em><\/strong> to your click-through rate.&nbsp;In other words, YouTube thumbnail A\/B testing is&#8230; kinda important. And by &#8220;kinda&#8221; we mean absolutely and &#8220;important&#8221; we mean vital. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-ctr-how-can-youtube-a-b-thumbnail-tests-help\">What is CTR? How can YouTube A\/B Thumbnail Tests Help?<\/h2>\n\n\n\n<p>CTR (click-through rate) is the number of people who are shown your video versus the number of people who clicked on your video to watch it.&nbsp;<\/p>\n\n\n\n<p>The higher the click-through rate, the more likely YouTube will suggest the video, and the better that video will perform. YouTube will see that more people will click when they suggest it.<\/p>\n\n\n\n<p>In a video exclusively made for TubeBuddy, creator Jessica Stansberry walks through the process of split testing a custom thumbnail to identify which one leads to more clicks on your video.&nbsp;<\/p>\n\n\n\n<p>She also breaks down the importance of a killer thumbnail for a good YouTube CTR:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SECRET HACK to Get More Views on YouTube in 2022 \ud83e\udd2f\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/ZYps-eohLV0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-identify-the-best-custom-thumbnail-for-your-video\"><strong>How to Identify the Best Custom Thumbnail for Your Video<\/strong><\/h2>\n\n\n\n<p>The most deciding factor, on whether or not someone clicks on a video when it is shown to them, is your thumbnail. That&#8217;s what they see on their homepage or subscription feed. Of course, your <a href=\"https:\/\/www.tubebuddy.com\/blog\/how-to-a-b-test-youtube-titles-descriptions\/\">video title and description<\/a> play an important role here too, but your thumbnail has by far the biggest impact on driving a higher CTR.<\/p>\n\n\n\n<p>Picking the right thumbnail could literally make or break your video. YouTube thumbnail split testing (running YouTube video thumbnail A\/B tests) helps you put your best foot forward. If you\u2019re on <a href=\"https:\/\/www.tubebuddy.com\/pricing?utm_source=site&amp;utm_medium=blog\" target=\"_blank\" rel=\"noreferrer noopener\">TubeBuddy\u2019s Legend Plan<\/a>, you can easily identify which one of two thumbnails is outperforming the other.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-split-test-youtube-thumbnails\">How To: Split Test YouTube Thumbnails<\/h2>\n\n\n\n<p>Just upload your video in the usual way, and add a custom thumbnail. Then log into TubeBuddy, and select \u2018Video A\/B Testing\u2019 from the dashboard. Then just click on \u2018Create A\/B Test Now\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"336\" src=\"\/wp-content\/uploads\/2022\/02\/TubeBuddy-Dasboard-1024x336.png\" alt=\"YouTube thumbnail split testing in the TubeBuddy YouTube thumbnail AB testing interface\" class=\"wp-image-2274\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/02\/TubeBuddy-Dasboard-1024x336.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/02\/TubeBuddy-Dasboard-300x98.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/02\/TubeBuddy-Dasboard-768x252.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/02\/TubeBuddy-Dasboard-1536x504.png 1536w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/02\/TubeBuddy-Dasboard-2048x672.png 2048w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/02\/TubeBuddy-Dasboard-1568x515.png 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A new window will open, and from here, you can select which video you want to test a thumbnail for. You can run a test on a published video but also on an unlisted or scheduled video.<\/p>\n\n\n\n<p>Once you find the video you want to do an A\/B test on, TubeBuddy will ask you which kind of A\/B test you want to do. This post is focused on thumbnails, but you can also A\/B test your titles, tags, and descriptions too.<\/p>\n\n\n\n<p>So, select a thumbnail and then decide how long you want to run the test.<\/p>\n\n\n\n<p><strong>Creator Tip: <\/strong>You can choose to run the test for a set amount of time. You can also tell TubeBuddy you want it to run until the statistics show that one of the thumbnails is clearly outperforming the other. You can stop YouTube thumbnail A\/B test manually if you see that a winner has emerged and you don&#8217;t want to &#8220;waste&#8221; views on the lower-performing thumbnail. <\/p>\n\n\n\n<p>Now upload the other thumbnail and hit \u2018Start Test.\u2019 TubeBuddy will automatically begin to switch out your thumbnail every 24 hours for the duration of the test.<\/p>\n\n\n\n<p>With feedback regarding click-through rate, average view duration, watch time, and so much more, you can make an educated decision between the two thumbnails on which one is outperforming the other.&nbsp;<\/p>\n\n\n\n<p>And as it&#8217;s switching out your thumbnails, TubeBuddy will also be grabbing the analytics that matter. So what does this look like in real life? Below you can see that we ran an A\/B test on thumbnails for &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=caQ23DazbQk&amp;t=20s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube Playlist Tutorial | Optimize playlists to EARN MORE VIEWS<\/a>!&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"184\" src=\"\/wp-content\/uploads\/2022\/02\/Manage-A_B-Tests_Thumbnails-1024x184.png\" alt=\"YouTube thumbnail AB test shows two variation on a thumbnail with the &quot;variation&quot; thumbnail showing a 3.8% greater click through rating (CTR)\" class=\"wp-image-2275\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/02\/Manage-A_B-Tests_Thumbnails-1024x184.png 1024w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/02\/Manage-A_B-Tests_Thumbnails-300x54.png 300w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/02\/Manage-A_B-Tests_Thumbnails-768x138.png 768w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/02\/Manage-A_B-Tests_Thumbnails-1536x276.png 1536w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/02\/Manage-A_B-Tests_Thumbnails-1568x282.png 1568w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2022\/02\/Manage-A_B-Tests_Thumbnails.png 1614w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>According to the analytics, the original thumbnail (the A in A\/B testing) outperformed the variation (the B in A\/B testing) by 3.8%. That\u2019s golden data for any creator.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-value-of-a-b-testing-for-youtube-ctr\"><strong>The Value of A\/B Testing for YouTube<\/strong> CTR<\/h2>\n\n\n\n<p>If you want to get the maximum CTR on any given video, A\/B testing is an invaluable feature that will provide data on what\u2019s working and what can be improved. Sign up for a <a href=\"https:\/\/www.tubebuddy.com\/pricing?utm_source=site&amp;utm_medium=blog\" target=\"_blank\" rel=\"noreferrer noopener\">TubeBuddy Legend license<\/a> today to take full advantage of this unique tool.<\/p>\n\n\n\n<p>Stay tuned to learn how to A\/B test your titles, descriptions, and tags too. You will be fully armed with the knowledge you need to succeed.&nbsp;<\/p>\n\n\n\n<div style=\"background-color:#f2f2f2;color:#32373c\" class=\"wp-block-genesis-blocks-gb-profile-box square gb-has-avatar gb-font-size-18 gb-block-profile gb-profile-columns\"><div class=\"gb-profile-column gb-profile-avatar-wrap\"><div class=\"gb-profile-image-wrap\"><figure class=\"gb-profile-image-square\"><img decoding=\"async\" width=\"225\" height=\"225\" class=\"gb-profile-avatar wp-image-2069\" src=\"\/wp-content\/uploads\/2021\/11\/cm.jpeg\" alt=\"Carla Marshall Author\" srcset=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2021\/11\/cm.jpeg 225w, https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2021\/11\/cm-150x150.jpeg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure><\/div><\/div><div class=\"gb-profile-column gb-profile-content-wrap\"><h2 class=\"gb-profile-name\" style=\"color:#32373c\">Carla Marshall<\/h2><p class=\"gb-profile-title\" style=\"color:#32373c\"><meta charset=\"utf-8\">Carla Marshall is the Content Marketing Manager at TubeBuddy. She has 10+ years of experience in video marketing, social media management, content marketing, DRM, &amp; SEO.<\/p><div class=\"gb-profile-text\"><\/div><ul class=\"gb-social-links\"><\/ul><\/div><\/div>\n\n\n<section class=\"blog-cta-global\">\n    <div><\/div>\n    <article>\n        <header>\n<!--DONT EDIT THIS IMAMGE-->\n            <img decoding=\"async\" src=\"https:\/\/www.tubebuddy.com\/wp-content\/uploads\/2023\/08\/tubebuddy_by_BENlabs_logo_on_dark_bg.svg\" \/>\n        <\/header>\n        \n<!--EDIT INFO FROM HERE DOWN-->\n        \n        \n<!--HEADER-->\n        <h3>\n            Get an unfair advantage on YouTube\n        <\/h3>\n        \n        \n<!--DESCRIPTION-->\n        <p>\n            Give your YouTube channel the upper hand and easily optimize for more views, more subs, and more of every metric that matters.\n        <\/p>\n        \n<!--CTA LINK &amp; TEXT-->\n        <section>\n            \n    <!--LINK-->\n            <a href=\"https:\/\/www.tubebuddy.com\/pricing?utm_source=site&amp;utm_medium=blog&amp;utm_campaign=blog-cta&amp;utm_id=standard-cta\">\n                \n    <!--TEXT-->\n                get started\n            <\/a>\n        <\/section>\n        \n<!--BOTTOM IMAGE (REMOVE SRC IF NONE)-->\n  \n     <img \/> \n   \n        \n    <\/article>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Are you looking for ways to increase your YouTube CTR, views, watch time, and engagements? A\/B testing your thumbnails is one key to success!<\/p>\n","protected":false},"author":13,"featured_media":2076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","tubebuddy_blocks_plugin_header_layout":"","footnotes":""},"categories":[29,12],"tags":[39,69],"class_list":["post-2022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-strategy-tips","category-tubebuddy-tools","tag-youtube-watch-time","tag-youtube-ctr","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A\/B Testing for YouTube CTR: Boost Click Rates | TubeBuddy<\/title>\n<meta name=\"description\" content=\"Running a YouTube thumbnail AB test (AKA YouTube thumbnail split test) is key to finding the best thumbnail and driving clicks and CTR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tubebuddy.com\/blog\/a-b-testing-youtube-ctr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Thumbnail A\/B Test: The Key to Killer CTR\" \/>\n<meta property=\"og:description\" content=\"Running a YouTube thumbnail AB test (AKA YouTube thumbnail split test) is key to finding the best thumbnail and driving clicks and CTR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tubebuddy.com\/https:\/\/www.tubebuddy.com\/blog\/a-b-testing-youtube-ctr\/\" \/>\n<meta property=\"og:site_name\" content=\"TubeBuddy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tubebuddy\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-17T23:13:53+00:00\" \/>\n<meta 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