{"id":11075,"date":"2024-04-18T15:24:00","date_gmt":"2024-04-18T22:24:00","guid":{"rendered":"https:\/\/www.tubebuddy.com\/?p=11075"},"modified":"2024-11-07T03:44:33","modified_gmt":"2024-11-07T10:44:33","slug":"ask-expert-social-media","status":"publish","type":"post","link":"https:\/\/www.tubebuddy.com\/blog\/ask-expert-social-media\/","title":{"rendered":"Ask an Expert: How to Manage a Successful Social Media Presence"},"content":{"rendered":"\n

In today’s digital age, a strong social media presence is absolutely essential for brands and creators alike. With billions of active users across various platforms, social media offers unparalleled opportunities for engagement, brand building, and reaching target audiences. <\/p>\n\n\n\n

Sharing your videos on social media is one tactic creators can use to drive early views on a video, which is one key to sending the right signals to YouTube to boost your video in the critical first few hours. <\/p>\n\n\n\n

Managing a successful presence requires more than just posting occasionally; it demands a strategic approach tailored to your goals and audience.<\/p>\n\n\n\n

We spoke to Gina Masilotti, Senior Social Media Manager at TubeBuddy<\/a> and our parent company BENlabs<\/a>, on how to build and maintain a social media presence across various platforms. Gina currently works on the following social accounts:<\/p>\n\n\n\n

TubeBuddy: <\/strong>Twitter\/X<\/a> | Instagram<\/a> | Facebook<\/a> | TikTok<\/a> | LinkedIn<\/a> | YouTube<\/a><\/p>\n\n\n\n

BENlabs: <\/strong>Twitter\/X<\/a> | Instagram<\/a> | Facebook<\/a> | LinkedIn<\/a><\/p>\n\n\n\n

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How to Manage a Successful Social Media Presence as a Brand or Creator<\/h2>\n\n\n\n
\"social<\/figure>\n\n\n\n

Tubebuddy is at the Center of the YouTube Community. How Do You Keep Up With Industry News So You Can Pass On Insights To Followers?<\/h3>\n\n\n\n

Gina Masilotti: <\/strong>Beyond subscribing to newsletters and joining relevant communities, I\u2019ve discovered that following other creators and industry experts is the best thing you can do to stay up to date in this industry. <\/p>\n\n\n\n

Platforms like Twitter and LinkedIn are best for this because news travels fast. I\u2019m often able to see the latest YouTube feature update or TikTok announcement on one of these platforms hours, if not days, ahead of traditional sources. <\/p>\n\n\n\n

By constantly tapping into these networks and staying active on social media in both my professional and personal life, I\u2019m able to gain access to timely insights that not only contribute to my own content strategies but also allow me to keep the TubeBuddy audience in the loop. It\u2019s amazing what you can learn with just a few hours of scrolling.<\/p>\n\n\n\n

What Are The Specific Challenges You Face Doing Social Media For Two Different Brands? How Does Your Strategy Differ For Tubebuddy Compared To its Parent Company Benlabs?<\/strong><\/h3>\n\n\n\n

GM:<\/strong> At first, one of the most challenging parts was figuring out each brand\u2019s unique audience and determining which platforms made the most sense. This meant several months of crafting strategies testing different content types for every social platform and closely monitoring all audience interactions until things started to fall into place. <\/p>\n\n\n\n

For example, while LinkedIn was a no-brainer for BENlabs due to its B2B nature, TubeBuddy thrived on multiple platforms like Instagram, Twitter, and TikTok, given its B2C focus. It took a lot of industry research, scrolling, content testing, and strategy experimentation to get things to where they are today. It\u2019s an ongoing (and fascinating) challenge, too, as algorithms change and audiences grow – so the strategies we implement are constantly evolving.<\/p>\n\n\n

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14 content ideas for ANY niche \ud83d\udca1<\/p>\n

\u2192 BTS
\u2192 Tutorial
\u2192 Unboxing
\u2192 Storytime
\u2192 Top 10 list
\u2192 Q&A session
\u2192 Day in the life
\u2192 Random facts
\u2192 Shopping haul
\u2192 Reaction video
\u2192 Product review
\u2192 Your daily routine
\u2192 Bust some myths
\u2192 Common mistakes<\/p>\n

— TubeBuddy (@TubeBuddy) March 25, 2024<\/a><\/p><\/blockquote>\n